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4 Benefits To Recording, Releasing Commentary For Your Music
Source:
HypeBot
Sometimes it can be hard to convey everything you want about your music through the album alone- luckily this creates the perfect opportunity to release commentary, giving fans insight into your creative process while keeping them engaged in the music. Guest post by Hugh McIntyre of the Symphonic Blog Do you ever feel like you’re not able to convey the full story when it comes to a certain song with lyrics alone? Maybe there’s a fantastic behind-the-scenes quip you find ...
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How To Create A Great Music Markecarting Plan
Source:
HypeBot
While the term 'marketing' gets tossed around a lot in the music business community, it's important to take a step back and think about what that word actually means in a 2019 context. Here Angela Mastrogiacomo breaks down how marketing can be effective for you, and why it's so crucial for you to put together an effective marketing plan. Guest post by Angela Mastrogiacomo of the Symphonic Blog I don’t know about you, but when I hear the word “marketing” ...
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Building Your Dream Team: The Creative Director
Source:
HypeBot
In this edition of Building Your Dream Team, AWAL breaks down the who, what, when, where, and why of the creative director and why, in a world where we are increasingly saturated by words, pictures, and videos, the challenge of making an up-and-coming artist's image stand out has become harder, while simultaneously becoming ever more important. Guest post from AWAL Building Your Dream Team breaks down the fundamental members of an artist's operation through the 5Ws lens: Who, What, When, ...
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Building Your Dream Team: The Music Publisher
Source:
HypeBot
In this edition of Building Your Dream Team, AWAL breaks down the who, what, when, where, and why of the music industry's matchmaking money hunter, the publisher. Here we look at the important role they play in gathering artist revenue, and how why they've taken center stage in the legally complex streaming era. Guest post from AWAL Building Your Dream Team breaks down the fundamental members of an artist's operation through the 5Ws lens: Who, What, When, Where, Why. Lawyers ...
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How To Contact Blogs, Playlists In 6 Steps
Source:
HypeBot
Blogs and playlists have become some of the most important channels for getting music from its creator into the ears of potential fans, but getting through to these tastemaking powers that be is no easy task. Here we look at six effective and appropriate ways to contact blogs and playlists. Guest post by Michael Hahn of Landr Playlists and music blogs are some of the most important channels for passing new music from creators to fans. The people who curate them ...
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5 Music Crowdfunding Myths – Busted! [Ariel Hyatt]
Source:
HypeBot
Crowdfunding has become a key tool in the DIY artist toolkit, but doing it successfully is harder than it looks. Here Cyber PR's Ariel Hyatt does a little myth busting to help set the stage for success. By Ariel Hyatt of Cyber PR The more I study the realities of how artists make money now (hello Spotify $0.006 to $0.0084) the more convinced I am that all artists should crowdfund. You have fans and friends and community who are willing to give ...
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The Truth Behind The 1,000 True Fan Theory
Source:
HypeBot
For some time, a theory has existed in the music industry that, for an artist to have a sustainable if not particularly lavish career, they must have at least 1000, 'true' fans. Here we look at the reality of the math behind this idea. Guest post by Bobby Owsinski of Music 3.0 The “1,000 True Fans Theory” was proposed by Wired magazine’s “senior maverick” Kevin Kelly back in 2008 and states that all an artist needs is 1,000 true fans to maintain a fruitful, ...
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Creator Support: A New Way To Pay Artists For Streaming [Mark Mulligan]
Source:
HypeBot
How to fairly compensate creators as consumption becomes dominated by streaming is the subject of vigorous debate. But a new model dubbed 'creator support' is gaining traction because it will pay many artists more with minimal impact on the wider royalty pool, says MIDiA's Mark Mulligan. By Mark Mulligan of MIDiA and the Music Industry blog User-centric licensing (i.e. stream pay-outs based on sharing the royalty income of an individual user split across the music they listen to) has stimulated ...
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