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CD Baby Partners With CloudBounce For Mastering
Source:
HypeBot
A new partnership with CloudBounce means that CD Baby users can now instantly master music from within their CD Baby dashboard for just $4.90 a track. The startup is an Abbey Road Red music tech incubator graduate. “A large segment of the indie artist community is drastically changing how they release music. There is definitely a shift to releasing songs as soon as they are finished instead of the traditional album release,” says Kevin Breuner, VP of Marketing at CD ...
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Building Passionate Clusters Of Fans: Niche Is Music's New Mainstream says MIDiA's Mark Mulligan
Source:
HypeBot
In an increasingly fragmented music landscape where algorithms and streaming emphasize songs over albums and artists, success- even on a global scale- is found in the niches, says top music industry analyst Mark Mulligan of MIDiA. “Fandom is fragmenting," says Mulligan, “but it may be the best thing that has ever happened to it." By Mark Mulligan of MIDiA from his Music Industry blog Fandom is fragmenting. Streaming personalization and falling radio audiences are combining to rewrite the music marketing rulebook, ...
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5 Things To Keep In Mind For Your Next Photo Shoot
Source:
HypeBot
As an artist, having solid promo photos is key, so when prepping for you next photo shoot, it's important not only to make sure you look good, but also also that these five key logistics are fully kept in mind before that shutter starts clicking. Guest post by Hugh McIntyre of TuneCore When you set up your next photo shoot, there’s a lot to think about. As you sit in front of camera, you may be worried about how your ...
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Unique Music Merchandise Ideas
Source:
HypeBot
Just like any small business, a band needs to turn a profit. Merch can be an excellent way to bring in additional revenue while also being the perfect avenue through which to expand a personal or artistic brand. Guest post by Randi Zimmerman of the Symphonic Blog Being in a band has its perks, for sure. You get to travel around doing what you love, you don’t have to clock into work every day, and you will never have to ...
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Guide To Promoting Your Unreleased Music [Video]
Source:
HypeBot
Music promo is harder than it was in the good ol' days, and easy to use services like Soundcloud have become crowded and easily dismissed by industry gatekeepers. In this video, James Shotwell addresses these drawbacks and details some low-cost alternatives artists should consider. Guest post by James Shotwell of Haulix A smart marketing campaign may propel your next release into the spotlight, but you can’t get there without actionable data. Music promotion is harder than it used to be, ...
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The Quickest Way To Improve Your Music PR
Source:
HypeBot
Email has established itself as the frontrunner when it comes to music PR, but the more people figure this out, the more crowded inboxes are getting, making it that much more critical that you up your email marketing game. Here we look at some some of the fastest ways you can improve what you're sending out. Guest post by James Shotwell of Haulix Email is the name of the game when it comes to music PR, and when everyone is doing the ...
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Why Every Musician Needs A SoundCloud Account
Source:
HypeBot
While fewer mainstream consumers use it and artists generally don't pull in as much revenue as from other streamers, Soundcloud is still an essential tool for every musician. Guest post by Bobby Owsinski of Music 3.0 SoundCloud is the streaming service that gets no love. It’s not a big draw for music consumers, and many artists feel they don’t make enough money from it. If you’re a musician (and you don’t have to be an artist), neither of those are good ...
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