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Career

The Almighty Record Deal

Source: HypeBot
May 23, 2019

Love it or hate it, a record deal is a big deal, and while it may only be words on a page, those words can ultimately make or break your career. Here we break down the ins and outs of what's in a record deal, and what red flags you need to be on the lookout for. Guest post from AWAL The almighty record deal — sought after, vilified, ever-evolving — boils down to words on a page, and those ...

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Career

CD Baby Partners With CloudBounce For Mastering

Source: HypeBot
May 23, 2019

A new partnership with CloudBounce means that CD Baby users can now instantly master music from within their CD Baby dashboard for just $4.90 a track. The startup is an Abbey Road Red music tech incubator graduate. “A large segment of the indie artist community is drastically changing how they release music. There is definitely a shift to releasing songs as soon as they are finished instead of the traditional album release,” says Kevin Breuner, VP of Marketing at CD ...

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Career

Set Realistic Goals, Expectations [Music Biz Weekly Podcast]

Source: HypeBot
May 21, 2019

Career

Building Passionate Clusters Of Fans: Niche Is Music's New Mainstream says MIDiA's Mark Mulligan

Source: HypeBot
May 21, 2019

In an increasingly fragmented music landscape where algorithms and streaming emphasize songs over albums and artists, success- even on a global scale- is found in the niches, says top music industry analyst Mark Mulligan of MIDiA. “Fandom is fragmenting," says Mulligan, “but it may be the best thing that has ever happened to it." By Mark Mulligan of MIDiA from his Music Industry blog Fandom is fragmenting. Streaming personalization and falling radio audiences are combining to rewrite the music marketing rulebook, ...

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Career

5 Things To Keep In Mind For Your Next Photo Shoot

Source: HypeBot
May 17, 2019

As an artist, having solid promo photos is key, so when prepping for you next photo shoot, it's important not only to make sure you look good, but also also that these five key logistics are fully kept in mind before that shutter starts clicking. Guest post by Hugh McIntyre of TuneCore When you set up your next photo shoot, there’s a lot to think about. As you sit in front of camera, you may be worried about how your ...

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Career

Unique Music Merchandise Ideas

Source: HypeBot
May 17, 2019

Just like any small business, a band needs to turn a profit. Merch can be an excellent way to bring in additional revenue while also being the perfect avenue through which to expand a personal or artistic brand. Guest post by Randi Zimmerman of the Symphonic Blog Being in a band has its perks, for sure. You get to travel around doing what you love, you don’t have to clock into work every day, and you will never have to ...

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Career

Guide To Promoting Your Unreleased Music [Video]

Source: HypeBot
May 16, 2019

Music promo is harder than it was in the good ol' days, and easy to use services like Soundcloud have become crowded and easily dismissed by industry gatekeepers. In this video, James Shotwell addresses these drawbacks and details some low-cost alternatives artists should consider. Guest post by James Shotwell of Haulix A smart marketing campaign may propel your next release into the spotlight, but you can’t get there without actionable data. Music promotion is harder than it used to be, ...

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Career

The Quickest Way To Improve Your Music PR

Source: HypeBot
May 15, 2019

Email has established itself as the frontrunner when it comes to music PR, but the more people figure this out, the more crowded inboxes are getting, making it that much more critical that you up your email marketing game. Here we look at some some of the fastest ways you can improve what you're sending out. Guest post by James Shotwell of Haulix Email is the name of the game when it comes to music PR, and when everyone is doing the ...

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