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Musicians Should Recognize the Power of Youtube and Act Accordingly
Source:
HypeBot
YouTube is a powerful platform for musicians in many ways including its strength as a streaming music service, its reach as a marketing platform and its advertising revenue. But a recent study of music fans' behavior points out that YouTube is also an important part of the customer journey to purchasing music and maybe other things as well. So musicians should make their voices heard not just on such concerns as licensing issues but on platform features as well. The ...
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16 Essential Business Tools for Musicians
Source:
HypeBot
By Andrew Hall from the SonicBids Blog. With technology and the many resources available online, independent bands and artists have a greater chance than ever for success. You must, however, make sure all of your bases are covered – from social media to email, online streaming to your store. Here, we’ll go over the must-have online tools you need to survive in the music industry today. Booking Might as well get the easy one out of the way first. Sonicbids - ...
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The Problems Musicians Face and How to Solve Them, PT. 1
Source:
HypeBot
Written by Tommy Darker, originally published in The Musicpreneur. Travelling the world and chatting with fellow aspiring artists reveals astounding insights about the future of music. Here’s the deal: we think we all face different problems, but the reality reveals the opposite. I will share one of these insights, explaining what it means for the way we work as musicians and how to move in the future. INTRO If you ask a musician in London what their main struggle is, ...
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5 Tips for Musicians on Maintaining Great Relationships with the Music Press
Source:
HypeBot
By Jamie Ludwig from the SonicBids Blog. For an independent musician, scoring coverage in a media outlet may seem like the well-earned reward in a long cycle of pitching and waiting, good fortune, or a combination of both. But with the right mindset, it’s actually just the start of a potentially long-term professional connection. Some bands hire publicists to develop and maintain their relationships with the press, but others who are in the early stages of their careers (or otherwise ...
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Why You Should Revive Older Social Media Content
Source:
HypeBot
By Hugh McIntyre from the SonicBids Blog. When it comes to social media, content is king and should be thought of as a highly valuable asset. Creating content takes time and effort, and you want to get as much out of it as possible. For bands and artists, there is often a lot more content created in what you are doing already – songs, music videos, live recordings, photos (both promo and live), merchandise, blog posts, and so much more ...
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Start Building Your Music Career by Focusing on Regional and Niche Music Publications
Source:
HypeBot
By Jamie Ludwig from the Sonicbids Blog. Many independent musicians dream of playing their favorite late night TV shows, landing interviews in iconic magazines, and receiving top-score record reviews on the most notorious music websites. Sure, these are great press aspirations, but obsessing over and chasing after big-name media rather than adopting a comprehensive plan across various types of outlets can actually undermine your career goals. For the majority of early-stage music artists, regional and niche publications are equally, if ...
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Getting Great Album Art on a DIY Budget
Source:
HypeBot
By Jhoni Jackson from the SonicBids Blog. If you’re not a studied designer, the thought of commissioning an album cover may be a little overwhelming (especially considering how strongly we've emphasized its importance!). Nobody freak out, though. Simply by reading this, you’ve already shown some enterprising spirit – and that’s just the kind of moxie you’ll need to realize your cover art dreams. Resourcefulness and networking are as crucial here as they are in booking, garnering press, and landing a label. But, hey, ...
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Building Your Music Career While Keeping Your Day Job
Source:
HypeBot
By Farah Joan Fard from the SonicBids Blog. Does going to your 9-5 and then playing a gig that night ever make you feel like a Clark Kent/Superman combo? Do you feel like there's not enough time in the day for both your full-time job and your musical duties? You’re not alone. Balancing a day job with a music career can be tricky on so many levels, especially when you're so serious about your music – you want to be ...
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