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Making Money as a Musician Outside the Box
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HypeBot
By Brian Buchanan of Jubilee Riots on The Bandzoogle Blog Today more artists than ever before are making a living touring original music. Many small and mid-sized venues are thriving, and creative acts are finding new and intriguing ways to expand their reach beyond their local scene. Thanks to dozens of new technological tools, bands are finding it increasingly easy to find an audience – but coaxing the necessary dollars out of the wallets of your adoring public is still a challenge, and ...
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How to Pitch Your Band when You Can't Afford PR
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HypeBot
By Amy Sciarretto on Sonicbids Blog As my recent “Ask a Publicist“ article explained, having a publicist is an essential tool for your band's growth and success. But not every band can afford the spend, depending on where they are in their development. So if you're not signed to a label with in-house PR, relax. You are not S.O.L. There are ways to do your own PR and get some placements on a limited level so you can lay the foundation and make inroads in the media before a ...
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5 Things That Smart Musicians Do Every Day
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HypeBot
By Dylan Welsh on Sonicbids Blog The sheer number of tasks that need to be completed on any given day can overwhelm anybody involved in music professionally. In today's industry, most musicians end up wearing many different hats in order to make ends meet. Everywhere you go, independent artists have to not only write and perform the music, but record it, market it, book shows, and do their own press. Getting organized is essential to avoid getting bogged down by tasks and overwhelmed to the point of stagnation. Below are five tasks that you can add to ...
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How to Create a Squeeze Page to Easily Collect Fans' Email Addresses
Source:
HypeBot
By Dave Kusek on Sonicbids Blog For the most part, your fans aren’t created overnight. It's usually a long process built on multiple impressions as fans climb up the ladder from interested party to paying customer. Your email list is the best tool you have to move fans up that ladder. Social media is, of course, a good starting place, but your posts can often be missed or disregarded in the clutter. Here's how you can use “squeeze pages" to effectively grow your email ...
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4 Simple Steps to Creating a Killer Press List
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HypeBot
By Janelle Rogers on Sonicbids Blog When I built my first press list, I put every small town paper on there, including journalists who covered genres we would never consider promoting. Since then, I've created press lists with 500 media contacts and ones with as few as 50. One thing I’ve learned is that your results with a small, highly targeted, and individualized list are just as great as one that has every media contact under the sun. I’ve never believed in the “throw it at the wall and ...
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Why It's Crucial to Declutter Your Band's Digital Presence
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HypeBot
By Tyler Allen on Sonicbids Blog One of the reasons folks like me can consistently work in music marketing is largely due to the fact that the digital landscape is constantly changing. It's constantly in flux with new media platforms appearing a few times a year and others fading into obscurity. In that kind of changing environment, it's all about staying current and concise. When I first begin working with an artist or band on their digital presence, one thing I ...
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How to Connect with Influencers when You Have Zero Music Industry Contacts
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HypeBot
By Courtney Harding on Sonicbids Blog A few weeks ago, the New York Times ran a profile of theAudience, a firm that connects big brands to social media influencers. Gone are the days when a big ad spend or tons of radio promotion was required to break a band – now, a kid with a big Tumblr following can move the needle just as much as a spot on TV. But for artists who are just starting out and can’t shell out the big fees that firms like theAudience charge, ...
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6 Ways to Reach Your Kickstarter Goal
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HypeBot
By Hugh McIntyre on Sonicbids Blog We’ve all heard of Kickstarter and some of the amazing success stories that have come from its fundraising platform – LeVar Burton raising $2 million in two days to bring Reading Rainbow back, for example – but how is it done? There are tens of thousands of projects on the site (which has raised almost $1.4 billion in the few years it’s been around), so if you want to make the money you need ...
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