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The Importance Of Getting A Sync Rep
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HypeBot
There is good money to be made by artists who can acquire a sync deal for their music, but getting your composition into the hands and ears of those who have the power to make it happen is no easy task. Here we look at why and how artists should go about getting a sync agent. Guest Post by Mark Frieser on SyncSummit At our Hollywood SyncSummit last month, one of the main issues speakers discussed and attendees asked about ...
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Developing A Strategy: A New Definition
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HypeBot
As artists and managers are aware, having a solid strategy is critical to a successful marketing campaign, but what exactly is a strategy? This article looks at how the term is often used far too lightly, and the need for strategy to have a new definition. Guest Post by Jason Hobbs CEO and founder of found.ee One Word That You Are Probably Using Wrong First, I’m not a linguist, or even a writer. I don’t study words or the etymology of words and ...
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How To Use Events To Help Your Crowdfunding Campaign Succeed
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HypeBot
While the combination of technology with more old school methods of solicitation means there are countless ways to communicate with potential donors when running a crowdfunding campaign, nothing can quite compare to the power of face-to-face communication. Here are some ways you can use live events to give your cause a boost. Guest Blog Post Written by Eventbrite on the Indiegogo Blog Emails, phone calls, Facebook messages, good old-fashioned letters. Nowadays, there are countless ways to communicate with potential campaign supporters. ...
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4 Services Musicians Should Register With To Make More Money
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HypeBot
While most big-name artists will have people to set them up with these services, DIY artists who don't take the time to register their music with organizations like SoundExchange and the Harry Fox Agency are likely to miss out on diverting several trickles of revenue into their income pool. Guest Post by Erin M. Jacobson on the Sonicbids Blog Disclaimer: This article is for educational and informational purposes only and not for the purpose of providing legal advice. The content contained in this ...
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How Ad Revenue Works On YouTube
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HypeBot
Those who contribute to YouTube may be curious why their video isn't getting them the same money from advertising as a video with a similar number of views. As it turns out, there are a few factors that negatively impact ad revenue, whether legal or simply the wrong time of year. Guest Post by Gray Gannaway on Quarterlab YouTube creators often wonder why two videos with the same amount of views can earn drastically different amounts of money. In addition to the ad serving process we ...
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5 Mistakes You Need To Stop Making On Soundcloud
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HypeBot
Although putting music on Soundcloud is easier than ever, there are still several all-too-common mistakes that can prevent artists from getting the most out of the site, whether it's not keeping your account consistently organized, failing to interact with other users in a constructive and meaningful way, or simply not posting regularly. Guest Post by Ernest Thompson With everyone who knows how to pick up a guitar and play a C chord getting online to show off their musical ‘skills’ getting noticed on SoundCloud is becoming a ...
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Warning To Musicians: Beware Of The Controlled Composition Clause
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HypeBot
Artists and publishers can expect to earn a statutory mechanical rate of $.091 cents per song, as outlined by American copyright law, but record labels will often exert their leverage and influence over green artists in an effort to persuade them to sign contracts containing the Controlled Composition Clause, a stipulation which can rob the creators of deserved revenue. Guest Post by Wallace Collins on Entertainment Industry Law Issues Under U.S. Copyright law, Congress has seen fit to legislate a minimum statutory ...
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5 Startup Concepts To Help You Prepare For The Musicpreneur Era
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HypeBot
With the music business changing and developing, it is important to be prepared for whatever is coming next. Here we look at several good concepts utilized by startups to keep in mind as a musical entrepreneur. By musician and music industry pundit Tommy Darker Musicians, including myself, have long tried to crack the code and sustain a living in the digital era. After a quick survey with the fellow musicians I speak with daily: DIY marketing, concerts, streaming, advertising and royalties seem to be on top ...
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