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Developing Artists By Touring Is More Important Than Ever, New Data Confirms
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HypeBot
"Recent data confirms that, for the first time ever, developing artists- including DIY musicians and artists without labels- are key drivers of industry growth," writes Bandsintown managing partner Fabrice Sergent in a new Billboard op-ed citing statistics from Live Nation, Bandsintown, MIDiA and the IFPI. Live Nation recently announced strong Q2 earnings recently and chairman and CEO Michael Rapino pointed to growth in ticket sales for artists outside of their top 100 as a contributing factor. “Ticket revenue from concerts ...
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5 Top Ways To Boost Music Merch Sales
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HypeBot
While most musicians would rather spend time focused on honing their craft than they would perfecting their salesperson skills, revenue from merch has become a key part of a touring artists income, so selling as much possible is essential. Here we look at five tried and true tactics selling more merch at your next show. Guest post by Randi Zimmerman of the Symphonic Blog If you’re a musician, odds are you’re working your ass off to do what you love ...
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Are Merch Sales More Important Than Song Streams?
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HypeBot
While streaming is the new normal for music consumption, the income that many artists receive from it is far less than needed to sustain a career. But, as some artists have learned, merch sales, remain an excellent way to net much larger profits. Guest post by James Shotwell of Haulix The streaming age has given virtually everyone immediate access to music, but at what cost to creators? Streaming is the new normal. Just last month, Spotify revealed it now has 232 million monthly listeners, ...
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How To Gain New Organic Engagement On Instagram
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HypeBot
When it comes to contemporary social media marketing, Instagram has in many ways become an artist resume of sorts, allowing musicians to be discovered from the comfort of their bedrooms. That said, for Instagram to do you any good, you need to be engaging with users and growing your fanbase. Here, we explore how to organically build your following on the platform. Guest post by Christine Elise Occhino of Soundfly's Flypaper We’re living in an awfully interesting time now, aren’t ...
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How To Embed Metadata In Music Files And Why It's So Important [Video]
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HypeBot
Living as we now are in the digital age, it has become increasingly important for artists to attach metadata to their work, and by doing so providing key information like artist name, copyright holders, and contact info. Here we break down the fairly straightforward process of attaching this info to your music. Guest post by James Shotwell of Haulix In the digital age, metadata plays an increasingly important role in the music business. Metadata used to be a term people heard ...
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How To Reach Music Critics, Influencers [VIDEO]
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HypeBot
While the barriers to sharing music have fallen away, getting heard by critics and influencers has become harder than ever. In this video, we look at four tricks for artists looking to engage with industry tastemakers. Guest post by James Shotwell of Haulix Sharing music has never been easier, but reaching people in positions of influence is harder than ever before. Despite reports that claim otherwise, music criticism is alive and well. There are more musicians than ever making and ...
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A Music Release Strategy For Filling Your Yearly Calendar
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HypeBot
Your music release strategy and your social media strategy must go hand in hand, and artists should establish a schedule whereby their fans are engaged and entertained enough by the artist's online presence throughout the year that they are left eagerly anticipating new content, whether it's music or merch. Guest post by Randy Chertkow and Jason Feehan of Disc Makers Blog Your best social media strategy is to entertain your fans throughout the year rather than just drop an album ...
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