It's pretty well proven that Facebook is a great way to find fans and communicate with them. But is it also a great place to sell? Some music commerce services like Moontoast have made Facebook sales tools their lead products, but a new Goldman Sachs survey shows that social networks may not be a major driver of sales... at least not yet. The Chart:
According to the survey, social sites led by Facebook have very little influence over online shopping decisions. Fornow at least, search engines and recommendation engines (for music that might include mp3 blogs) have a far greater influence.
According to the survey, social sites led by Facebook have very little influence over online shopping decisions. Fornow at least, search engines and recommendation engines (for music that might include mp3 blogs) have a far greater influence.
