Activision says Guitar Hero: Aerosmith has earned the band more royalties than any of their albums. Activision chief executive Bobby Kotick was quoted by MTV Multiplayer at the company's analyst day as saying that the band is enjoying more than just exposure to new fans and renewed interest of loyal rockers thanks to the videogame tie-in.
“[Their] version of Guitar Hero generated far more in revenues than any Aerosmith album ever has," Kotick said. “Merchandising, concert sales, their ability to sign a new contract [have] all been unbelievably influenced by their participation in Guitar Hero."
Hopefully Aerosmith's success with Guitar Hero will encourage other bands to step up and get involved with videogames. Guitar Hero and Rock Band 2 are already reshaping the radio play in my part of the country. Between reviving old favorites, showcasing new songs, and earning bands money hand over fist, videogames are clearly good for the music industry.
“[Their] version of Guitar Hero generated far more in revenues than any Aerosmith album ever has," Kotick said. “Merchandising, concert sales, their ability to sign a new contract [have] all been unbelievably influenced by their participation in Guitar Hero."
Hopefully Aerosmith's success with Guitar Hero will encourage other bands to step up and get involved with videogames. Guitar Hero and Rock Band 2 are already reshaping the radio play in my part of the country. Between reviving old favorites, showcasing new songs, and earning bands money hand over fist, videogames are clearly good for the music industry.
