The American Association Of Retired Persons (AARP) has created a short video to remind us (and advertisers) that those 55 years old and over are online too.
In fact, those 65 and older makeup the fastest growing age group on Facebook which, according to the AARP, totalled more than 65 million on the social network as of May 2010. This is a huge and underutilized opportunity for music marketers. And older music lovers are far more likely to click the buy button than to take the time to find music free elsewhere online. Watch the video:
via: Media Memo
In fact, those 65 and older makeup the fastest growing age group on Facebook which, according to the AARP, totalled more than 65 million on the social network as of May 2010. This is a huge and underutilized opportunity for music marketers. And older music lovers are far more likely to click the buy button than to take the time to find music free elsewhere online. Watch the video:
via: Media Memo
