On the MIDEMblog, Albin Serviant, the CEO of interactive music company offers some critical lessons music professionals could learn from the video games industry.
- #1: Consumers like to be social while they are entertained
- #2: Consumers like to personalise their entertainment.
- #3: Consumers want to gain status through competition.
“Today's fan wants more than just a track," accoding to Serviant. “They want a participative, personalised experience in a social environment. This is something they had in the analogue world as they listened to LPs with friends...and now they are seeking it in the digital world."
More @ MIDEMblog
