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Nathaniel Rateliff and The Night Sweats
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Nathaniel Rateliff and The Night Sweats: Nathaniel Rateliff and the Night Sweats
by C. Michael Bailey
I believe that it is a sworn obligation to introduce one another to new music. It is a sacrament in the enjoyment of the art. That said, All About Jazz's own resident Genius, Jeff Fitzgerald did his part in spades. Directing my attention to the official video of Nathaniel Rateliff and the Night Sweats' “S.O.B." Thank you, Genius. Missouri-native Nathaniel Rateliff came into the music world on a mission trip to Colorado, a well-meaning and understated folkie known for polite ...
Continue ReadingBringing Together Tour, Radio, Fan-Targeted Advertising [CASE STUDY: Nathaniel Rateliff]
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In this piece we look at commercial experiment of sorts, in which Concord Music utilized a triple-headed geo-specific marketing strategy to maximize listener consumption of one of its artists. via the American Association of Independent Music How Concord utilized found.ee to build geo-specific remarketing audiences aligning tour and radio support, coupled with audio advertising (iHeartRadio, Spotify), to increase consumption Authors Jason Hobbs – CEO / found.ee Advertising + Testing Strategy Gulce Turek – Marketing / Fantasy Records
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Recordings: As Leader | As Sideperson
