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Michael Ricci
COVID-19 and its impact represents an extraordinary and unprecedented time for us all. It has affected every person and every organization in jazz, disrupted our livelihoods, and we're all greatly concerned about the health and well-being of our community. Personally, I'm accustomed to working from home and have been doing so since 1995—but our network and touchpoints extend far beyond AAJ HQ. As a central source for all things jazz, we are in constant communication with individuals representing all facets ...
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Women In Jazz: New Book celebrates the women of music, shares their journeys and gives them voice.
Source:
All About Jazz
Containing interviews and first-hand accounts, Women In Jazz is witness to the generosity, profundity and positivity with which women have responded and the energy they have put into their lives in overcoming challenges. The book tells the stories of the women in their own, unchanged words. It allows their voices to be heard and tackles head-on some issues which need to be discussed such as misogyny and there are some hilarious anecdotes, some poignant moments but above all a positivity ...
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11 Common Music Advertising Mistakes and How You Can Avoid Them
Source:
HypeBot
Here AWAL speaks with several veterans of the digital marketing space about some of the most common (but by no means all) marketing mistakes advertisers make when attempting to promote their music across social media and streaming platforms. Guest post from AWAL An advertisement is an attempt to purchase attention. Many of the platforms we use day and night, from Instagram to Spotify, sustain their business operations by leveraging attention en masse. Users can access these services for ‘free’ so ...
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.music Domains Are Coming and DotMusic (Not Google) Will Control Them
Source:
HypeBot
The Internet Corporation for Assigned Names and Numbers (ICANN) has named the DotMusic as the sole provider of the coveted .music domain extension, beating internet giants like Google and Amazon. .music joins other top level domains like .com, .net and .gov and descriptive domains like .blog and .info. DotMusic founder Constantine Roussos tweeted on Friday that his foundation had been selected as the successful bidder after a decades long battle. Excited to announce that after more than a decade, DotMusic has ...
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Pre-saves vs Pre-Adds: What They Are, How To Use Them
Source:
HypeBot
With streaming now the dominant form of music consumption, labels and artists have been adapting their promotional strategies. Here we explore how to run a Presave/Pre-Add campaign for your next release. By Jorge Brea, CEO of Symphonic Distribution from the Symphonic Blog With Streaming now being the most popular way users listen to music, record labels and artists have shifted their promotional efforts to tap into the popularity of services such as Apple Music, Spotify, TIDAL, and more. Features such as playlists, ...
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Fan Pyramid: How to Identify 5 Levels Of Fans, Engage Them
Source:
HypeBot
Think of your fans as a pyramid with your most devoted and loyal fans at the top. Michael Brandvold and Jay Gilbert discuss the five levels of the Fan Pyramid and how to recognize and engage fans at each level. The number one things your fans want is recognition, according to the Music Biz Weekly podcast co-hosts. They want to know you recognize their efforts, that they support you. When engaged, fans will do amazing things to support artists. They ...
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Charity Gigs: Should I Do Them?
Source:
HypeBot
As a performing musician, you will at some point undoubtably be asked to perform for free at a charity or non-profit, and while these gigs can be an excellent opportunity to do good, there are still times when they should be passed up on. Guest post by Brian Jenkins of Gig Salad Almost every artist or talent will be approached to do a gig for charity or nonprofit. It may seem like an easy choice to spread some good around ...
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Fans Don’t Access Live Music Experiences, They Own Them
Source:
HypeBot
Touring has now shifted to become the primary source of income for many artists, with preferring to amass live experiences over recordings. These new consumption habits raise the question of whether these types of experiences could be documented and commodified to the benefit of both fan and artist. Guest post by Jeffrey Warshauer, the founder of Live Music Loyalty based in Asbury Park, NJ. Historically, artists released a record and toured to promote their album, gaining income from both. Now, ...
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Do Playlists Kill Album Sales Or Multiply Them?
Source:
HypeBot
Michael Foster weighs in on how streaming and playlist culture is effecting album sales for niche genres including ambient, electronic, new age and electronica; and whether they could spell out the end of conventional albums or actually multiply sales. Guest post by Michael Foster of Ambient Visions I read an article about how playlists were going to be the downfall of albums and even though I just wrote about playlists in my last blog post I wanted to share my ...
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6 Reasons To Create Playlists, Share Them With Fans
Source:
HypeBot
As streaming continues to dominate music consumption, (with an eye towards replacing the album altogether) artists have a lot to gain by assembling their own playlists and promoting them to fans. Here we look at six benefits in particular. By Hugh McIntyre for the Tunecore blog. Some people claim that playlists have replaced the album, and while they do sometimes have a fair point or two, the transition hasn’t happened yet, and it probably won’t for some time. Having said that, now ...
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