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Why Engagement Might Be The Most Important Metric For Artists
Source:
HypeBot
By Liv Buli of Next Big Sound. This article originally appeared on Forbes.com. Whenever the topic of social media is raised in any forum of the music industry, a choice discussion is always the practice of purchasing followers or views, allowing artists to game charts, rendering social activity unreliable and therefore less significant. But often overlooked in this dismissal of the validity of social activity is the fact that building a significant social following is fairly pointless for an artist unless they successfully leverage ...
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Musicians: Find the One Key Metric That Matters for Your Career
Source:
Michael Ricci
This blog post originally appeared on the music/technology blog Hypebot (@Hypebot) and is written by Hypebot Senior Contributor Clyde Smith (Twitter/App.net), who also maintains a writing hub at Flux Research. From time to time concepts and approaches from the world of tech startups have relevance to indie and DIY musicians. Recently the concept of “One Key Metric" has been making the rounds of Silicon Valley. Though not a new idea, the recent attention has resulted in some useful exploration. It's ...
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