Direct-to-fan marketing service RedAntenna is now collaborating with GigsWiz, a developer of analytics tools for the live music industry, to share data related to key decision making metrics. That way, together, they will be able to develop a better overview of local demand for music industry professionals.
RedAntenna will gather and share listening data with GigsWiz. In turn, bands who are registered on GigsWiz can collect this information about the local demand gathered from the their apps and widgets and compare and validate this data with the playback information gathered from their RedAntenna music player.
GigsWiz provides their users with an analytical view of this combined data by displaying the metrics overlayed on a map describing the geographical demand. Metrics can also be viewed on a chart which describes the demand over time.
