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How New Streaming Methodology Will Impact Billboard Charts
Source:
HypeBot
Billboard recently greenlit some promised changes to how music streams would be weighted when assembling their Hot 100, with the new methodology lending more weight to hybrid paid/ad supported services than those supported by ads alone. Guest post by Sammy Pisano, Manager, National Accounts at The Orchard from The Daily Rind After announcing potential adjustments to their chart methodology in October 2017, Billboard finalized changes pertaining to how streams are weighted on the Billboard Hot 100 and the Billboard 200 charts, this week. The key takeaway ...
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Music Downloads Had A Short And Unhappy Life
Source:
HypeBot
New data shows that interactive streaming has risen to become the dominant form of music consumption, largely replacing previous means of listening, and causing us to look back at the less than lucrative (albeit brief) fourish year period of music downloads. Guest post by media and tech consultant Bill Rosenblatt from Forbes The latest revenue figures from the music industry tell us that we've entered a new era: the era of interactive streaming. Interactive streaming music services — Spotify, Apple ...
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Warner Music Quietly Launches Free Tunecore Competitor
Source:
HypeBot
Warner Music Group has quietly launched a digital music distribution service that is a direct competitor to Tunecore, CDBaby and DistroKid. Level Music, which WMG has never announced it's involvement is live online, accepting artists and offering some additional service. A video walkthrough of Level Level Music has launched as a digital distribution platform for unsigned artists. Controlled by Warner Music Group, Level will deliver music for release to Spotify, Apple Music, iTunes, Amazon Music, Google Play, TIDAL, Pandora, Deezer, ...
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What Sweden Has To Tell Us About Streaming's Future
Source:
HypeBot
Although none of it is shocking new data from the most recent IFPI study has given us a glimpse of what a later stage streaming economy might look like, thanks to the numbers coming from Spotify's home country of Sweden. Guest post by Bobby Owsinski of Music 3.0 The latest IFPI annual study on last year’s global music sales has posted and there’s a wealth of data there, although no surprises. There is one piece of data that Mark Mulligan of the Midea research group dug out that may ...
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4 Offline Marketing Ideas For Venues, Festivals
Source:
HypeBot
While the often discussed digital marketing certainly has its place, there remains much to be said for real world, 'in the flesh' marketing. Here we look at four of the most effective ways you can reach fans in your city offline. Guest post by Bill Leigh of Eventbrite These days, there’s a lot of talk about digital marketing — and for good reason. Web and social media ads have become a highly precise, measurable tool for reaching your target audience of music ...
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Taking Flight Again: Twitter Is Making A Comeback
Source:
HypeBot
While it's future seemed to be somewhat on the rocks for awhile, Twitter seems to have bounced back to relative stability, posting a second quarter of profits and showing substantial user growth. Guest post by Bobby Owsinski from Music 3.0 For a while it looked like Twitter would eventually become a casualty of the social media wars, as its user base had plateaued and it continued to lose money. That now looks to be in the past as Twitter has just posted its second ...
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Why Artists And Influencers Have More Power Than Ever
Source:
HypeBot
In this piece Seth Schachner examines how shifts in the music industry and social media landscape have led to artists and influences gaining more power then ever when it comes to cultural taste-making. Guest post by Seth Schachner Managing Director, Strat Americas It’s a scorching April afternoon in Las Vegas, so hot that we’re hunkered down in our hotel suite, waiting for an artist named Ozuna to swing by. But so far, despite multiple attempts, it hasn’t happened. By the sixth attempt, ...
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Music Played More Often On YouTube Than All Other Platforms Combined
Source:
HypeBot
A new report out from IFPI has revealed some interesting news about the music economy. Apparently YouTube boasts more music plays than Spotify, Apple Music, and all additional streaming platforms put together, despite having the lowest royalty returns. Guest post by Bobby Owsinski of Music 3.0 The latest IFPI report describing the economics of the recorded music business of 2017 is out and among the interesting tidbits is the fact that there was more music streamed from YouTube last year than Spotify, Apple Music and all ...
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