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What Sweden Has To Tell Us About Streaming's Future
Source:
HypeBot
Although none of it is shocking new data from the most recent IFPI study has given us a glimpse of what a later stage streaming economy might look like, thanks to the numbers coming from Spotify's home country of Sweden. Guest post by Bobby Owsinski of Music 3.0 The latest IFPI annual study on last year’s global music sales has posted and there’s a wealth of data there, although no surprises. There is one piece of data that Mark Mulligan of the Midea research group dug out that may ...
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4 Offline Marketing Ideas For Venues, Festivals
Source:
HypeBot
While the often discussed digital marketing certainly has its place, there remains much to be said for real world, 'in the flesh' marketing. Here we look at four of the most effective ways you can reach fans in your city offline. Guest post by Bill Leigh of Eventbrite These days, there’s a lot of talk about digital marketing — and for good reason. Web and social media ads have become a highly precise, measurable tool for reaching your target audience of music ...
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Taking Flight Again: Twitter Is Making A Comeback
Source:
HypeBot
While it's future seemed to be somewhat on the rocks for awhile, Twitter seems to have bounced back to relative stability, posting a second quarter of profits and showing substantial user growth. Guest post by Bobby Owsinski from Music 3.0 For a while it looked like Twitter would eventually become a casualty of the social media wars, as its user base had plateaued and it continued to lose money. That now looks to be in the past as Twitter has just posted its second ...
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Why Artists And Influencers Have More Power Than Ever
Source:
HypeBot
In this piece Seth Schachner examines how shifts in the music industry and social media landscape have led to artists and influences gaining more power then ever when it comes to cultural taste-making. Guest post by Seth Schachner Managing Director, Strat Americas It’s a scorching April afternoon in Las Vegas, so hot that we’re hunkered down in our hotel suite, waiting for an artist named Ozuna to swing by. But so far, despite multiple attempts, it hasn’t happened. By the sixth attempt, ...
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Music Played More Often On YouTube Than All Other Platforms Combined
Source:
HypeBot
A new report out from IFPI has revealed some interesting news about the music economy. Apparently YouTube boasts more music plays than Spotify, Apple Music, and all additional streaming platforms put together, despite having the lowest royalty returns. Guest post by Bobby Owsinski of Music 3.0 The latest IFPI report describing the economics of the recorded music business of 2017 is out and among the interesting tidbits is the fact that there was more music streamed from YouTube last year than Spotify, Apple Music and all ...
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The Music Industry Doesn't Need To Be Saved
Source:
HypeBot
In this piece Bobby Owsinski refutes the idea that technology will “save" the music business, arguing that as long as people want to hear music, there will be a business around it, and that things like blockchain tech can only be so beneficial. Guest post by Bobby Owsinski of Music 3.0 If I read one more gratuitous click-bait headline that says, “Streaming Is Saving The Music Business,” or “Blockchain Is Going To Save The Music Business” I think I’m going ...
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Sony Music Reports Record Breaking 2017
Source:
HypeBot
When Sony announced their earnings report for the 2017-18 fiscal year, it revealed that the company’s recorded music business had seen revenue soar on updrafts created largely by music streaming. Sony Music reported revenue of about $4 billion, an increase of 12% over the same period in 2016. Streaming played a major role in those results, with revenue from the segment up by 37% to $1.8 billion and comprising 44% of Sony Music’s total. Physical Revenue Grew Too Surprisingly, revenue for ...
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Streaming Habits Mirror Purchasing Habits: The Big Lie Of Spotify [David Lowery]
![Streaming Habits Mirror Purchasing Habits: The Big Lie Of Spotify [David Lowery]](https://s3.amazonaws.com/allaboutjazz/photos/news/spotifylogo200.jpg)
Source:
HypeBot
A theory often perpetuated by Spotify maintains that streaming will yield more revenue than downloads or traditional retail sales, as it generates money for the artist with every play, as opposed to a one-time purchase. Unfortunately, streaming is a lot more like traditional sales than Spotify is letting on. Guest post by David Lowery from The Trichordist One of the biggest lies told by Spotify is that streaming will provide more revenue over the life of a record because every ...
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