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Researchers Discover Kickstarter Phrases That Pay
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HypeBot
Two Georgia Tech researchers have crunched the data on over 45,000 Kickstarter projects and claim they've revealed the top 100 phrases that signal that a crowdfunding project will or will not be funded. But the possibly more useful part is their analysis of the language styles indicated by these phrases and their relationship to the psychology of potential supporters. Though the researchers are clear on their limits, they do discuss the forms of persuasive language used and raise some interesting ...
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5 Stories That Will Shape the Music Industry in 2014
Source:
HypeBot
By Alex May (@AlexmDrums) In a recent episode of the Upward Spiral podcast, we talked with Darren Hemmings, who is the founder of Motive Unknown, a strategic digital marketing consultancy, about the top stories of last year. Ranging from music royalties gaining press attention to Billboard’s including YouTube video views and online music stream in chart rankings, 2013 provided several great topics to have a discussion about. Here is summary of the best parts. 1. Music Royalties Become Mainstream Topic 2013 saw streaming ...
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Who Needs Ticketmaster? Eventbrite Sold 58 Million D.I.Y. Tickets in 2013
Source:
HypeBot
Online d.i.y. ticketing company Eventbrite is reporting 60% growth last year. The company says it sold 58 million tickets in 2013, with a total value of $960 million. 2.9 million events sold tickets on the Eventfrite platform last year. Most of them were smaller grassroots affairs like Dan Pierson's New York City based Subway Sets, created after he was inspired by musicians he met on the train. More Eventbrite 2013 stats: Total gross ticket sales in 2013: $960 million Number of tickets sold ...
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A Look at the Team Curating Beats Music
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HypeBot
New music subscription service Beats Music says that when it launches on January 21st, it will revolutionize the listening experience through expert curation. And while it's inevitable that Beats Music founders Jimmy Iovine, Dr. Dre, Luke Wood, Trent Reznor and Ian Rogers will have a hand in fine tuning what Beats users hear, they've also hired an experienced 30 person team. Led by radio programming vet Julie Pilat, the Beats Music genre lead curation team includes: Former Pitchfork Media editor-in-chief Scott Plagenhoef Former ...
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Beats Music is Here: The Full Launch Press Release
Source:
HypeBot
Beats, the new streaming music service founded by Interscope chief Jimmy Iovine, Dr. Dre, Luke Wood, Trent Reznor of Nine Inch Nails and Ian Rogers, will launch January 21st. (Launch details here.) Built on the skeleton of MOG which parent Beats Electronics bought more than a year ago, the company shared details in this official release: BEATS MUSIC IS HERE New Service Provides Personalized and Curated Music Experiences Unlike Any Other Strategic Collaboration with Wireless Carrier AT&T Brings Exclusive Offerings to Music Lovers ...
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Beats Music to Launch January 21st [official]
Source:
HypeBot
Beats Music, the streaming music service founded by Interscope chief Jimmy Iovine, Dr. Dre, Luke Wood, Trent Reznor of Nine Inch Nails and Ian Rogers, will launch January 21st, according to an official announcement from the Beats Electronics subsidiary. Beats Music launches in a competitive sector as a premium service: there is no free tier like most of rivals, and there's a strong emphasis on expert curation. Indie Friendly Available on iOS, Android and Windows, says it will pay the same royalty rate to ...
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Case Study: Maximizing Social Media for a Special Live Event
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HypeBot
Freelance digital music marketer Lucy Blair recently shared a case study called “How to Win with your Music Event" focused on digital marketing related to a very special event. EDM group Above & Beyond celebrated the 50th episode of their weekly radio show Group Therapy with a live radio show in London drawing an audience of 10,000. The event, ABGT050, was a big success and the use of social media before, during and after resulted in a case study worth ...
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The Importance of Local Relationship Building for Your Band
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HypeBot
By Drew DePietro of BandHacks. Every band needs to build relationships within their community. Whether it’s with promoters, other bands or production companies and the people within the community. Without good relationships between all the aforementioned your band is probably destined for failure. Over the years I’ve had the pleasure and great fortune of learning the ins and outs of a music community through first hand experience. I’ve been involved in promotion for almost a decade and have cross promoted ...
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