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YouTube Delivers Fans, But There's A Big Value Gap [Russ Crupnick]
![YouTube Delivers Fans, But There's A Big Value Gap [Russ Crupnick]](https://s3.amazonaws.com/allaboutjazz/photos/news/YouTube-200.png)
Source:
HypeBot
Although the high volume of music traffic which YouTube attracts would make it seem as though the platform is the industry's best friend, the value gap which the service perpetuates has earned it a fair amount of ire. Guest post by Russ Crupnick of MusicWatch In many ways, YouTube is the most valuable asset that the music industry has. It boasts the largest audience for streaming music—in the US MusicWatch estimates their audience at 120M active users. The platform accounts for ...
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2017 Will Be The Year Of The Platform, Tidal Will Sell To Apple Predicts MIDiA Research
Source:
HypeBot
Analysts MIDiA, who claim an 84% success rate for their 2016 predictions are back with their crystal ball for 2017. Music predictions include a Spotify IPO and the subsequent start of a new generation of experiential streaming services. 2017 will be the year of the platform, says music and entertainment industry analysts MIDiA Research. It will be the year in which the major tech companies will fight for pre-eminence in the digital economy, competing for consumer attention through formatting and ...
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How Audiotree Used Streaming To Grow The Fanbase Of Two Iconic Chicago Music Venues
Source:
HypeBot
In order to draw more fans to a sold out show, the people at Audiotree are working to use live streaming as a way to grow their online fanbase and attract sponsors. Guest post by Rachel Grate of Eventbrite Sold-out shows are a blessing—and, in a way, a curse. Because even for your most in-demand shows, you can’t adjust supply to attract more fans. “As a music club owner, once you sell out a show, you can’t sell any more tickets,” says Adam ...
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Remember Myspace? It Taught Indie Artists The Power Of Engagement
Source:
HypeBot
In this piece Rich Nardo weighs in on the legacy left behind by the once omnipresent Myspace, and the legacy it has left behind, as well as lessons current artists can learn from indie Myspace bands of the early aughts. Guest post by Rich Nardo on Tunecore [Editors Note: This blog was written by Rich Nardo. Rich is a freelance writer and editor, and is the co-founder of 24West a full-service creative agency focusing on music and tech.] I came ...
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Music Industry Leaders Travel To Palestine To Launch Revolutionary Music Expo
Source:
HypeBot
A forward thinking and brave group of music industry figures traveled to Palestine in November with Palestinian artists ahead of the inaugural Palestine Music Expo (PMX). Basic industry infrastructure and travel restrictions topped the agenda. Music journalist Larry LeBlanc was one of a select group of music industry figures who traveled to Palestine in November to meet over lunch with a group Palestinian artists ahead of the inaugural Palestine Music Expo (PMX). Other attendees at the event included Mahmood Jrere, Co-Founder ...
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Music Streaming Services Using AI To Revolutionize Listening Experience.
Source:
HypeBot
As the music industry continues to integrate new technologies, music streaming services are eager to make further inroads into music discovery and personalization, something which the implementation of artificial intelligence could help achieve. From the team at Report Linker In an industry known for disruption, it should come as no surprise that music streaming services are pushing the boundaries of technology to create exciting possibilities for listeners. Currently, the hottest area of development is to revolutionize music discovery and personalization. All ...
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Eventbrite, Bandsintown Partner To Connect Concert Promoters With Music Fans
Source:
HypeBot
In the crowded ticketing sector, Eventbrite has innovated their way into a $5 billion niche in self-service ticketing, today adding a Bandsintown partnership. Indie ticketing platform Eventbrite and concert discovery app Bandsintown have announced a partnership that integrates the two platforms in ways that should help sell more tickets. The partnership has two phases: Phase I goes live today, and integrates Bandsintown‘s ad solution platform, “Bandsintown Promoter,” into Eventbrite, as part of the event creation flow. Promoters can use it to reach fans of ...
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The Streaming Music Price Wars Have Started
Source:
HypeBot
Guest Post by Bobby Owsinski on Music 3.0 It was probably only a matter of time, but it now looks like the first of many streaming music price wars has truly broken out. In a reaction to Amazon entering the streaming market with its Music Unlimited service, Google has extended the free trial period for its Play Music service to 4 months, making a new subscription average of about $6.66 over the course of the first year. In response, Spotify reintroduced its ...
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