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How The Web Screws Artists... By Allowing Them A Normal Life
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HypeBot
In this piece, Ross Pruden of Techdirt works to dispell the myth that the internet is destroying art and culture, making it impossible for artists to make a living via their creative work. Instead he looks at how the internet has allowed creatives to target niche markets of fans and consequently thrive. Guest post by Ross Pruden of Techdirt For pretty much all of the history of Techdirt, we've been hearing from the legacy entertainment industries about how the internet ...
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How to Make Free Music Make Money [Dave Kusek]
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HypeBot
Giving music away free is not a smart strategy. After all, free music is everywhere and doesn't pay the bills. But embracing free music as a stepping stone to more fans willing- even wanting- to give you money, can be a powerful strategy. By Dave Kusek of New Artist Model Technology. It’s provided a lot of really cool opportunities for musicians. I mean, now you can create incredible quality music with your laptop, you can release that music to the world ...
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2017 And The Future Of Email
Source:
HypeBot
Now that we're a healthy ways into 2017, many digital marketers are curious about what the rest of year has in store for the future of email. In this article from Team Fanbridge, we dive into four different areas of email marketing and where they might be headed. Guest post from Team Fanbridge With 2017 well underway, many digital marketers remain curious to find out what’s in store for the future of email this year. We saw a few innovative trends break out ...
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How Royalties From SoundExchange Kept Our Band Together
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HypeBot
Here keyboardist Justin Wiseman of The Rocketboys reveals how royalties earned from SoundExchange helped revitalize his independent band in its darkest hour, and why other independent artists should make it priority to register with the service. Guest post by Justin Wiseman of The Rocketboys for SoundExchange I’m not saying anything that everybody doesn’t already know — being in an independent band is not always a gravy train of free pizza and PBR in hip rock ’n roll clubs in the ...
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A New Strategy For Releasing Music
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HypeBot
As the music industry continues to change, so too must the strategy for releasing music. With the single once again more important than the album, artists and labels both big and small are having to reevaluate when to make their material available, and in what capacity. Guest post by Bobby Owsinski on Music 3.0 A new strategy in music releases is beginning to take place, even within the major labels. In almost a return to the early days of records, the single ...
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5 Simple Ways To Drive More Video Views On YouTube
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HypeBot
For artists with a song and video they've worked hard on and are eager to share with fans, there are several ways to optimize content on YouTube in such a way as to drive up fan engagement. Here we look five easy ways. Guest post by Chris Robley of DIY Musican Let’s assume you’ve got great music and a great music video. You worked hard on that video and you’re ready to share it with your fans. YouTube gives you ...
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How To Run A Successful Crowdfunding Campaign: 10 Tips
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HypeBot
Once you've got your music ready to go, the costs of making a record may quickly cause you to turn to crowdfunding, but doing so successfully is no easy task, and will necessitate massive amounts of persistence and hard work. Guest post by Leah Waldo of Berklee College of Music So you’ve got some killer tunes, you’ve been practicing and perfecting the arrangements, and now you’re ready to record. You start doing a little research—looking into studio time, guest musicians ...
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5 Steps To Get Your Music On Spotify, Apple Music Playlists
Source:
HypeBot
With the streaming age now a present reality, playlist placement has become a critical part of any band or artists release strategy. Here we look at five important steps to follow in order to give your music the best shot possible at landing on key playlists. Guest post by Bobby Owsinski of Music 3.0 Getting your music placed on playlists is now an important part of an artist’s release strategy. If a track is added to a popular playlist, its streams ...
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