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Why Musicians Should Think More B2B, Less About B2C
Source:
HypeBot
In this piece, Bobby Owsinski explains why, in the new music economy, artists need to think more about Business to Business transactions instead of just focusing on Business to Consumer transactions. Guest post by Bobby Owsinski of Music 3.0 You might be wondering about the title and that’s because it contains some popular business-speak, so let me translate – B2B means “business to business” and B2C means “business to consumer.” This really relates to artists and bands, but also to ...
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Michael Beinhorn (Soundgarden, Red Hot Chili Peppers, Korn) On The Importance Of Pre-Production
Source:
HypeBot
Michael Beinhorn produced albums have sod 45 million copies, and he is one of only a handful to have two separate recordings debut in Billboard’s Top Ten in the same week. Beinhorn joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast to discuss pre-production and much more. This Grammy-nominated music producer has played a pivotal role in the making of many of the top records of the last four decades. Some of his production credits include work ...
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Building Your Dream Team: Managers, Music Management Companies
Source:
HypeBot
In this edition of Building Your Dream Team, AWAL breaks down the who, what, when, where, and why of music managers and the music management companies behind them so you don't have to, so you can make an informed decision about where managers fit into your music career. Guest post from AWAL Building Your Dream Team breaks down the fundamentals of an artist's operation through the 5Ws lens: Who, What, When, Where, Why. Music managers really are the industry’s Swiss Army knife. Equal parts ...
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A Brief Guide To Writing A Music Press Release That Collects New Fans
Source:
HypeBot
Once your music is ready for release, the next step is to prepare a carefully crafted press release that will communicate to any reader all the key information about your music in way which is comprehensive, clear, and to the point, and which draws fans in. Here we look at how to do just that. Guest post by Scott Matthews Your music is ready to be released to the public. Now what is remaining is just for you to figure ...
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Monetize Music Fandom, Not Consumption: What Japan, Global Industry Can Learn From China [Mark Mulligan]
Source:
HypeBot
Music fans in Japan have shifted from buying CDs to streaming at a rate far slower than most of the rest of the world. MIDiA analyst Mark Mulligan, says that may be because traditional streaming services do not meet the needs of the Japanese, and many other music fans globally. A solution can be found in the streaming services of China. By Mark Mulligan of MIDiA and the Music Industry blog Japan is the world’s second largest recorded music market ...
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Live Albums: Lost Art Or Underutilized Asset? [Jake Udell]
Source:
HypeBot
Here Jake Udell explores how the live album, a format which has a fallen a bit by the wayside in recent years, was utilized by breakout artist Freya Ridings with hugely successful results. Guest post by Jake Udell of Art of Manager Live albums… Are they a lost art… Or a significantly underutilized asset? Freya Ridings was arguably one of the breakout stars of 2018. For the last several months, on the back of a continued effort from her independent label ...
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Is Printing, Selling Physical CDs Still Worth It?
Source:
HypeBot
While there is a lot of nostalgia surrounding the CDs and CD buying culture, the manufacturing costs and associated complexities of creating them leave a lot of more contemporary artists wondering if, in the digital age, CDs are really worth it at all. Guest post by Brad Pack of Soundfly's Flypaper When was the last time you bought a CD? Many of us have fond memories of growing up with CDs. I can remember rushing to the local record shop after ...
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Music Distribution: Upfront Revenue vs. Revenue Sharing
Source:
HypeBot
Once you've finished creating your music, its time to develop a strategy for how you want to release it. With so many digital distributors out, it picking one can be a difficult choice, something made more complicated by the decision of whether you want to pay an upfront fee, or allow the distributor to share your revenue. Guest post from AWAL After pushing your newest song past the finish line, it’s time for strategic action. Unleashing your latest and greatest ...
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