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Career

Decoded: The Smart Way To Spend Your Music Money (Pt. 1)

Decoded: The Smart Way To Spend Your Music Money (Pt. 1)

Source: HypeBot

In part one of five part series on how to effectively allocate money in the correct places in order to benefit your music career, we hear four pieces of advice from industry experts on when and where to put your money, and the dangers of investing in the both your cash and your time in the wrong place. Guest post from AWAL This is the first of a five-part Decoded series in which we break down (1) a mental framework ...

Career

Black Box Income Most Musicians Don’t Even Know About

Black Box Income Most Musicians Don’t Even Know About

Source: HypeBot

Some of the most common advice given to indie artists is to populate their metadata. In the streaming age in particular, telling organizations who you are and how to get ahold of you is key to your getting paid. Still, many artists' failure to do this has resulted in pools of undistributed “black box income." Luckily, new provisions in the MMA could help to finally get this unclaimed income into the pockets of deserving artists. Guest post by Bobby Owsinski ...

Career

Guide To Selling Merch, Music At Shows Without Being ‘Sales-y’

Guide To Selling Merch, Music At Shows Without Being ‘Sales-y’

Source: HypeBot

Being a talented musician doesn't necessarily mean that you're also an amazing salesperson, and a lot of artists struggle with how to effectively sell their merchandise without the slimey sales-y feeling that comes from pushing merch on fans. Guest post by Bree Noble of Soundfly's Flypaper When it comes to selling merch and music at live shows, it’s not uncommon for musicians to feel uncomfortable and out of their element. This unsettling feeling usually causes musicians to avoid sales altogether. After ...

Career

5 Tricks For Writing YoutTube Descriptions To Improve Your Video Rank

5 Tricks For Writing YoutTube Descriptions To Improve Your Video Rank

Source: HypeBot

Frequently neglected, YouTube's description boxes can often be an extremely valuable tool for video marketing and, with a little clever composition, can rocket your video to the top of people's searches. Here we break down how to make it happen. Guest post by Chloe Bennet for TuneCore YouTube video description boxes are an often-forgotten element of video marketing, but they can be very valuable. They’re like the third-string quarterback who rides the bench, until somebody realizes they’re actually one of ...

Career

6 Analytics Tools: How To Change Future of Music Marketing

6 Analytics Tools: How To Change Future of Music Marketing

Source: HypeBot

After a tough few years during which the sale of physical albums declined precipitously, the music industry seems to be making a relatively speedy recovery. This rebound has been assisted heavily by music companies' harnessing of analytics and big data. Here we look at six such analytics tools that are shaping the future of music marketing. Guest post by Becky Holton Information technologies have been changing all industries in the last couple of decades and music is not an exception ...

Career

Artists Are Increasingly Rejecting Record Deals

Artists Are Increasingly Rejecting Record Deals

Source: HypeBot

Some record executives are starting to sweat, as  the music industry morphs into one where the climate is significantly more favorable towards a DIY way of doing business and many artists are eschewing traditional label deals in favor of doing things their own way. Guest post by Bobby Owsinski of Music 3.0 If you speak with record executives, they’ll tell you privately that one of their biggest concerns is the fact that many artists are no longer interested in signing ...

Career

The Reality Of Music Journalism And How To Get Covered

The Reality Of Music Journalism And How To Get Covered

Source: HypeBot

Getting good press in the music business hasn't gotten easier in recent years. Competition is stiff and engaging the interest of press can be even harder than capturing the attention of fans. Here we look at music journalism and how to cultivate a relationship with industry gatekeepers. Guest post by James Shotwell of Haulix Getting press in music is harder than ever before, but with a few simple steps, you can develop a meaningful relationship with industry gatekeepers. The competition ...


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