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Mastering Your Merch: Music Merchandise Basics
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HypeBot
If you want to have a sustainable career as a touring musician, getting your merch game right is essential. When done right, selling merch puts cash in your pocket, and gives your fans the opportunity to help market your image to the world. So how do you maximize your true merch potential? Guest post by Vanessa Ferrer of the TuneCore Blog This article was written by Vanessa Ferrer, owner of Merch Cat. Be sure to check out next week’s second ...
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Building Your Artist Development Team
Source:
HypeBot
Choosing which people you want on your team to help you make it the music industry is one of the most important decisions an artist can make, and choosing incorrectly can not only slow you progress, but seriously derail an otherwise promising career. Guest post by Camille Barbone of the Symphonic Blog Part 1 of our Artist Development Series. There are many decisions to make when deciding on the people that will help you make your mark in the Music ...
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5 Out-Of-The-Box Promotion Ideas For Your Next Album
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HypeBot
In this ever-expanding world of entertainment publicity, reaching your listeners and fans requires a carefully orchestrated, unique marketing plan. Here we look at five eye-catching promotion ideas for building that extra bit of buzz around your next release. Guest post by Cait McMahon of the Symphonic Blog In the ever-growing world of entertainment publicity, reaching thousands of listeners on your upcoming releases require a unique plan. Until your brand is recognized worldwide (i.e. Beyonce), it simply doesn’t make sense to ...
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Is It Worth Mastering For Different Digital Platforms?
Source:
HypeBot
While the digital age has given the music business a number of exciting technological advances, it has also splintered the number of platforms on which we consume music, making the challenge of mixing even greater. So, is it worth tailoring your latest track over and over again to sound perfect on Spotify, YouTube, and TIDAL? Guest post from TuneCore [Editor’s Note: This article was written by our friends at Sweetwater.] Your mix is slammin’, your band is smilin’, and you’re putting the ...
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Why Fans Are More Important Than Listeners
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HypeBot
It's impossible to please everyone, and trying to winner every casual listeners is a futile effort. Instead, artists are better off focusing on their core diehard fans- an overall more easily targeted, easier to keep happy group. Guest post by James Shotwell of Haulix You will never please everyone, so don’t bother trying to win over those who don’t care. One-thousand diehard fans are better than one-million casual listeners any day of the week. One of the biggest lies that ...
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What Is It That Makes A Song Catchy?
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HypeBot
Sleuthing out what exactly it is that makes a song “catchy" has been a goal of songwriters since time in memoriam, and in this piece by Hunter Farris, he meshes the worlds of music theory and psychology to determine just what it is that gives some music the ability to grab at our brains and not let go. Guest post by Hunter Farris of Soundfly's Flypaper “Why do we like the music we like?” That has been the overarching question ...
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Music Video Promotion: 5 Things To Know Before Marketing A New Music Video
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HypeBot
Although the music business is changing constantly, the music video is- and will likely remain- a staple of music industry marketing. But while a powerful tool though they may be, it's important to plan ahead as to just how to execute their distribution. Guest post by Andy Gesner of Hip Video Promo Sure, the music industry is in constant flux, and it’s bound to change more. One thing is not likely to budge, though: an artist’s or band’s music video remains their ...
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5 Reasons You Don’t Actually Want The Record Deal Of Your Dreams
Source:
HypeBot
The record industry, and consequently the record deal, have seen countless transformations over the decades, and while many artists may still be eager to sign the “contract of their dreams," the reality is that these agreements can often leave the artist in a less than ideal situation Guest post by Christine Elise Occhino of Soundfly's Flypaper The record industry has undergone many changes over recent decades. From enormous strings-attached advances and historic record sales, to the internet, Napster, MP3s, streaming, ...
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