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The Tools of Music Fan Engagement [part 2]: Newsletters
![The Tools of Music Fan Engagement [part 2]: Newsletters](https://s3.amazonaws.com/allaboutjazz/photos/logo/hypebotlogo2015.jpg){kind=logo}
Source:
HypeBot
In Part 1 of Bandzoogle's “Tools of Music Fan Engagement" blog series, I discussed blogging. Another important tool to use for fan engagement are email newsletters. Having an email newsletter might sound a little old school, but the reality is that it's still proving to be the best way to keep in touch with your fans over the long term. So when it comes to fan engagement, having a newsletter should be high on your priority list of tools to ...
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Adrian Grenier's Wreckroom Bubbles Along in Brooklyn
Source:
HypeBot
Wreckroom is getting close to a year old and it seems to have settled into a pleasant groove. Adrian Grenier and friends open their basement recording studio to record a song and shoot a video. The audio and video are distributed on the project's channels and via participating acts. It's an increasingly common model for web arts projects and, maybe, for somebody a business. For now Wreckroom is putting out a steady stream of multimedia and hitting music festivals for ...
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The Business of Phish: Building a Tribe
Source:
HypeBot
A recent post on the Priceonomics Blog looked at “The Business of Phish" with a focus on the early years of Phish's steady development and the eventual emergence of Phish as an improvisationally-oriented jamband and touring phenomenon. Along the way they hit three touchstone concepts of contemporary tech and marketing that are well-illustrated by musicians at work. Rohin Dhar, whose wife is a fan of Phish, wrote about their business side for Priceonomics and, in the process, reveals how closely ...
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New Music Industry Think Tank Maintains There Are No Music Tech Tools for Poor Musicians
Source:
HypeBot
Back Porch Group is a new think tank for the music industry that claims to tell the “unvarnished truth." They're off to a strong start with their first blog post taking the stance that music tech companies aren't serving musicians who are scraping by on low-paying day jobs while trying to build careers in music. I, of course, beg to differ. Back Porch Group, composed of Shawn Yeager, Brian Rawlings and Mike Fabio, describes themselves as a “think tank that ...
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Collective Artists Launches Web Promo Cooperative for Musicians
Source:
HypeBot
Recently TalkApolis and Hal Willis, the former CEO of Country Music Television, announced the formation of Collective Artists, an opportunity for musicians to cross-promote on the web to increase awareness and social media reach. The announcement may overstate its points but, in a video presentation, the demonstrated ability of TalkApolis shows to build audience via cross-promotions suggested the potential power at scale. In a recent press release, the formation of Collective Artists was touted in relationship to a Time article ...
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9 Tips for Throwing an Awesome CD Release Party
Source:
HypeBot
Solveig Whittle (@shadesofsolveig). I did something important this weekend. It was important because I'm dying. Not anytime soon, mind you, but someday I won't be here. So, because I could - because it mattered to me - this weekend I did a few things I enjoyed doing a lot. Things on my bucket list. These were all things I've never done before, and I did them with people I love and respect. I: entertained 50 people; performed original music I ...
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Why Modern Musicians Should Care About Metadata
Source:
HypeBot
By Bill Wilson, Vice President of Digital Strategy and Business Development at NARM and digitalmusic.org. Metadata. It's a jargon-y word that probably turns a lot of artists off at the mere mention of it. It's also one of the main things standing between them and a variety of new opportunities to make money. And those new opportunities are becoming increasingly important for cash-strapped musicians. As time marches on, today's artists are finding that sales of their recordings are making up ...
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Prog Legends Spock's Beard Film New Video In Support Of Newly Released Album
Source:
Glass Onyon PR - Keith James
Los Angeles, CA - Prog legends Spock's Beard, in support of their newly released and critically acclaimed album, 'Brief Nocturnes And Dreamless Sleep', are filming a video for the track “Submerged.” The three-day shoot is based in Los Angeles, and inside sources say it is a full-on music spectacle! Released on April 2nd, 'Brief Nocturnes And Dreamless Sleep', marks the return of Spock's Beard to the InsideOut Music label, and the two-disc set has been garnering rave reviews from fans ...
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