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Creative Commons to Create Tools to Help You Track Uses (and Misuses) of Your Music
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HypeBot
This week Creative Commons (CC) released their annual report and a paper addressing future priorities. One of their top priorities is to create tools that will allow those using Creative Commons licensing to see how their creations are being used by others. Such a tool, whether in the form of a “core platform or interactive framework," will be quite useful for musicians using Creative Commons including those who might wish to monitor misuse of CC-licensed content. Creative Commons' 2012 Annual ...
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Gigit Launches Direct to Fan Music Booking Service
Source:
HypeBot
Gigit launched in public beta over Memorial Day Weekend as a direct to fan booking service for musicians. It's a timely move that addresses pain points in the current private booking situation and benefits from a more general move to D2F, experiences and transparency. Perhaps most importantly, it seems likely to open up music revenue streams that have been previously throttled. The premise of Gigit is fairly simple: Artists post what they need to do a gig including cost. Person ...
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Crowdfunding Music is About so Much More Than Just Raising Money
Source:
HypeBot
By Anne Leighton writing for Michael Brandvold Marketing. (Dedicated to My Therapist) If you're crowd funding, you're doing something both for and about yourself, and there can be a lot of spiritual awakenings along that path to reaching your goal. Obviously goal setting and speaking up for yourself are big parts of the experience, but along the route you get to know both yourself and the people involved with your campaign. In general, life is about rising up to challenges, ...
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9 Questions for a Great Music Licensing Partnership
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HypeBot
By music branding and marketing specialist Andy Lykens. When evaluating the business decision of choosing between a non-exclusive or exclusive deal to represent your compositions for placement in film, tv, and advertising, I've had a number of folks reach out and ask a little more info. The great thing is, you can tweak or even use the same questions with ANY music business deal you are considering. Every case is unique and therefore, the goal should be to get as ...
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Music Marketing Tip: Make Sure Your Backstory Relates to Your Music
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HypeBot
Having a good story to tell is a great marketing tool that can catch attention and make a personal connection with potential fans. A backstory, one that shares the background of the brand or product or event being marketed, is a particularly powerful form of storytelling widely used in marketing. However, far too often, musicians and music marketers pitch backstories that have little to do with the news at hand and fail to make an organic connection between one's life ...
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4 Music Law Myths That Indie Musicians Need to Unlearn
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HypeBot
By Mita Carriman Esq. (@nymusiclawyer), NYC entertainment lawyer at Carriman Law Group and band manager. As an entertainment attorney who was once an indie artist myself involved in a few different artistic disciplines, I know that the bridge between law and art doesn't always seem straightforward. There's certainly a lot of gray area, which could lead a person to probably think that the law would be one way, when it isn't. Through my work, I've frequently encountered several myths regarding ...
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6 Reasons You Think People Will Support Your Music Crowdfunding Campaign (and Why You're Wrong)
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HypeBot
By Ian Anderson of music crowdfunding blog Launch + Release. As a musician, you typically have no problem imagining how awesome your new idea is going to turn out... It's sorta like picturing how your ex will suddenly take you back when they hear your song. Or how a room full of 500 people will want to raise their glass high while singing your chorus the next time you play. When it comes to crowdfunding, you probably start out with ...
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Investing in Individuals: Future Royalties and Future Prospects
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HypeBot
Financial news items periodically remind us that there are a variety of ways to raise funding from any asset or class of investors. David Bowie sold bonds backed by revenue from Bowie's recordings in the late 90s, now crowds fund a wide range of music projects for artists without previous access to such funding. A trend towards funding individuals is also emerging though with a focus on such assets as royalties or projects such as new ventures. I remember being ...
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