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It Takes More Than Metrics to Understand a Musician's Audience
Source:
HypeBot
(UPDATED) In a new study by Microsoft researcher Nancy K. Baym, the author discusses musicians, music companies and their use of metrics. She interviewed a number of musicians and business people about their use of data gathering tools to identify and relate both online and offline audiences. The picture is as you might imagine with musicians doing all sorts of things and the most clued-in having to put the pieces together themselves. Though she discusses social media metrics quite a ...
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Complete Musician's Guide to Preparing for a Publicity Campaign
Source:
HypeBot
By David Roberts is founder of Nashville consultancy the Sunshine Promotion company. He blogs at “Sunshine Promotion“. I've touched on publicity briefly in other articles, but recently I had the chance to sit down with Laura Goldfarb over at about the ins and outs of a properly executed publicity campaign. Huge thanks to Laura for her contributions. Any questions for Laura or about the article? Leave them below. At what point do you think a band is ready to hire ...
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Website Design and Internet Strategy Services by Maxim Micheliov's design4music.org
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Maxim Micheliov
design4music.org has successfully built over 40 musicians websites and is ready to provide excellent web design services to you. If you're a musician, record label owner, presenter, or jazz organization, and are in the market for website design services, Contact Max Micheliov to discuss options. design4music.org delivers: A unique, artistic design. Carefully planned structure and navigation. Flexible content management control panel. Upload mp3s, images, new text and more. Mobile friendly interfaces that adopt to any device screen size. Cool image ...
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5 Tips for Keeping Your Music Gear Safe on Tour
Source:
HypeBot
Ari Herstand tells an all too common story of having his music gear ripped off and then goes on to share a series of tips for keeping your gear safe. Planning ahead and thinking things through can make a big difference even for local shows. If you have additional tips for keeping your gear safe, please share them in the comments with Hypebot readers. As Ari Herstand puts it, “Your Gear Will Get Stolen“ (via Dotted Music). Reducing the odds ...
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Breaking Into the Music Business Today
Source:
HypeBot
By Mika Salmi, CEO of creativeLIVE. Whether you love making music, or love listening to it, there are now more ways than ever to break into the music business. It's been 14 years since Napster emerged, marking the start of an industry-wide revolution. Today, more music is being made and listened to than ever before, and the flow of both money and opportunity has changed radically. Once upon a time, six major record labels controlled the music business. Now there ...
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Musicians: Why Your Self-Presentation is an Important Part of Your Music
Source:
HypeBot
A recent study showed that volunteers could more accurately identify the winners of music competitions by watching video without sound rather than video with sound or audio alone. It raises the possiblity that visual cues are a much more important aspect of evaluating music quality than we realize. At the very least, the study is a reminder that all aspects of one's performance affect how people hear or think they hear your music. Chia-Jung Tsay has a dual background in ...
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7 Steps to Creating a Perfect Music Page for Your Website
Source:
HypeBot
When it comes to having music on your website, installing a site-wide music player or embedding a player on your Homepage just isn't enough. Remember, your website is your main hub on the Internet. If there's any place that fans should be able to find all of your music, lyrics, and some free downloads, it's on your own website. Create a dedicated Music page as part of the main menu on your site, then follow these 7 steps to give ...
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35 Things to Consider when Starting Your Own Record Label
Source:
HypeBot
The following guest post is an excerpt from the new 4th Edition of Music Is Your Business by Christopher Knab. Deciding to release your own record is only a good idea if you know what you're getting into. As you read through the following questions, mark the ones that you can't answer and make an effort to find the answers. We answer some of these questions throughout the book. There are, however, some questions that only you can answer, and ...
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![Full Moon [Feat. New York Voices, Mark Egan]](https://s3.amazonaws.com/allaboutjazz/coverart/large/a07a6f1d5edcd6c801f0e1c3b527da37.jpg)
