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5 Tips for Improving Your First Live Shows
Source:
HypeBot
Live shows are important at every stage of most musician's careers whether or not they are touring artists. Live shows are where musicians and hardcore fans fall in love, break up, reunite and grow old together. For some folks live shows are the only place music truly exists. So whether you intend to be a touring monster or plan an elusive life of rare appearances, you need to have a solid live show. Here are some tips for improving your ...
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Obamacare for Musicians: An Introduction
Source:
HypeBot
Obamacare is here and musicians have to start figuring out how it affects their world. We're now in open enrollment and, though the site has had some problems and isn't always available, you can sign up now or just get additional information. Obviously some will pay more and some less. But keep in mind that in States where Medicaid assistance was refused, the working poor, which could well include many musicians, may not be able to afford required coverage given ...
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5 Ways to Throw an Epic Album Release Party [Kosha Dillz]
Source:
HypeBot
By indie rapper Kosha Dillz (@koshadillz) whose album release party for Awkward In A Good Way takes place tonight in New York at Webster Hall. It's release party time and it has to be special. You have been posting about your album release on your Facebook for months and things have happened and unfortunate events followed. You ran out of money, you got sick, you didn't get the collaborations you wanted, your design guy wasn't what you hoped for...etc. But ...
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The 7 Essential Elements of Your Digital Press Kit
Source:
HypeBot
When reviewing websites for Bandzoogle, I advise artists to think about the different kinds of people that will be visiting their site. These can be your current fans, and potential new fans, but also media/bloggers, bookers and other industry people. For that latter group, they're likely looking for different information than your fans are, and you have to be sure to make it easy for them to find it. This can best be done by adding a Press Kit section ...
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Ryan Holiday on Traditional Marketing, Growth Hacking and Music
Source:
HypeBot
Inspired, in part by Ryan Holiday's new book “Growth Hacker Marketing“, I recently introduced some ideas about growth hacker marketing for musicians. I then spoke with Holiday about how his ideas apply to musicians including Alex Day with whom he has worked. Growth Hacker Marketing focuses quite a bit on a binary of new and old approaches to marketing. Once you get the idea of growth hacking, you'll realize that it's more a perspective than a technique, one that greatly expands ...
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Notes from the Indie Label Front Lines
Source:
HypeBot
Some aspects of running an indie record label weren't changed by the web. Everybody used to work really hard and had to adjust to changing realities that were often quite harsh. But these days there's more of a sense that everything's up for grabs and that there is no one right way forward. I've been checking out a number of interviews with indie label heads of varying size labels, mostly dj-centered and electronic music, to get a feeling for how ...
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Go Beyond D2F Sales and Create Music Campaigns That Fully Engage Your Fans
Source:
HypeBot
D2F or direct-to-fan is a key topic of our time whether considered as an approach to ecommerce or a core focus of business. Numerous D2F services now exist making it possible for musicians and/or their teams to take music, merch and ticketing sales directly to fans using self-serve online tools. But once you get past a feature set are there services that better support D2F than others? Yesterday I spoke with Music Geek Services' Jay Coyle to get his take ...
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3 Critical Steps for Musicians to Build Fan Engagement
Source:
HypeBot
C. Vincent Plummer ( @cvpmusic ) is a Musician, Co-Founder, & Social Strategist for Bedloo. Over the years, I've sat at a lot of breakfast tables with local musicians recapping last night's gig. Usually the conversation starts about the nuts and bolts of the evening itself, but many times, the theme of the conversation moves towards the difficulty to get people to pay attention to the music or attend the concert. As a musician and someone working in social media ...
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![Full Moon [Feat. New York Voices, Mark Egan]](https://s3.amazonaws.com/allaboutjazz/coverart/large/a07a6f1d5edcd6c801f0e1c3b527da37.jpg)
