Home » Jazz News
Career News
Timely announcements covering new album releases, tours, concert series, special events, job postings, crowdfunding campaigns and more. You can find more news by searching our website, viewing our news stream, seeing what's trending or reading our blog posts. Subscribe to our news RSS feed and/or embed AAJ news content on your website or blog. Learn about our news service here. Submit news here.
It's Time To Rewrite The Artist Marketing Playbook [MIDiA's Mark Mulligan]
![It's Time To Rewrite The Artist Marketing Playbook [MIDiA's Mark Mulligan]](https://s3.amazonaws.com/allaboutjazz/photos/logo/hypebotlogo2015.jpg){kind=logo}
Source:
HypeBot
Niche is music's new mainstream, writes MIDiA analyst Mark Mulligan, which means that in the brave new world of music marketing, targetting trumps reach. “Instead of blowing a huge budget on carpet bombing TV, radio, print, online artists and their teams are finding their exact audiences, writes Mulligan, “focusing on relevance and engagement rather than reach and scale." The whole essence of fandom is being turned upside down. An emerging crop of streaming-native artists is finding its audience in a ...
Continue Reading
7 Steps To Mapping Out Your Music Release Campaign
Source:
HypeBot
While it's important to focus on crafting the perfect batch of songs for your next release, it's also essential to develop a plan for how exactly you intend to unleash your music on the public, otherwise you'll find yourself in possession of a collection of songs that are all dressed up with nowhere to go. Here we look at how to develop a solid release campaign. Guest post by Bobby Owsinski of Music 3.0 You’re in the studio hard at ...
Continue Reading
How Much Do Music Videos Actually Cost?
Source:
HypeBot
As video continues to play an ever-growing role in music discovery, creating quality video content could be your ticket to discovery. The price tag associated with creating a well produced music video can often be intimidating, but how much does a music video actually cost? Guest post by James Shotwell of Haulix Video is playing an increasingly important role in music discovery, which means you could be one clip away from stardom. Like it or not, creating great video content ...
Continue Reading
Setting Realistic Goals For Your Music Promotion: Musician's Guide
Source:
HypeBot
While cultivating a huge audience is typically the end goal of your music promotion efforts, having that as your only milestone can be discouraging, and overall detrimental to the furthering of your music business career. Here we look at how to set more attainable goals for your music promotion. Guest post from LANDR On the surface, the goal of your music promotion seems pretty straightforward. You want to grow your following enough to bring your music to a huge audience. But treating ...
Continue Reading
You Shouldn’t Go On Tour Unless You’ve Done These 3 Things
Source:
HypeBot
While the prospect of touring is hugely exciting for new bands, they may be unaware of the grueling realities of life on the road. That said, if you're determined to hit the pavement and bestow your music on the masses, at least make sure you've first done these three things. Guest post by Patrick McGuire of the TuneCore Blog For a new band, the prospect of touring is usually hugely exciting. Experienced musicians who’ve spent time out on the road ...
Continue Reading
Metadata For Musicians: What It Is, Why It’s So Vital
Source:
HypeBot
Given its critical role in providing info that impacts how your music is stored, sorted, and identified, if your metadata isn't in order, your music simply isn't ready for public release. Here we break down exactly what metadata is, and why need to get it in order before dropping new music. Guest post from LANDR The future of music distribution comes down to two words: Metadata matters. Metadata ensures your songs are ready for distribution and release. If your metadata isn’t in order, ...
Continue Reading
Collect All The Revenue Your Recorded Music Can Earn: Pt. II
Source:
HypeBot
In this second part of a series on how to collect all the revenue you're owed from your music, we shift gears to look at the income which can be earned from acting as a label, publisher, and producer, three different roles that, as an independent artist, you may very well be handling yourself. Guest post by Randy Chertkow and Jason Feehan from the Disc Makers Blog Music revenue streams that were once only available to the traditional music industry ...
Continue Reading
Collect All The Revenue Your Recorded Music Can Earn: Pt. I
Source:
HypeBot
For a long time, many traditional music industry revenue sources were closed off to the independent artists, but these channels are starting to open up, providing some exciting new income sources for the DIY artists out there- as long as you know how to get them. Guest post by Randy Chertkow and Jason Feehanof the Disc Makers Blog Music revenue streams that were once only available to the traditional music industry are now available to independent musicians — if you ...
Continue Reading
