ChoiceRadio.com Listens to Its Listeners with Site Redesign

Internet Broadcaster, ChoiceRadio.com, is already well known for their superior sound quality and professionally programmed music. Enjoyed by hundreds of thousands of listeners worldwide, Choice Radio announces their site re-design launch which will include the ability to serve up personalized and customizable play lists to their streaming audience.

While Choice Radio doesn't have the full capitalization of sites such as Spinner and Launch.com, what they have accomplished with their resources is nothing short of amazing. The original Choice Radio site was launched in July 1999 and has grown like wildfire through the support of loyal listeners. In fact, their unique visitors are increasing at a rate of 30% per month through word-of-mouth, strong strategic partnerships, and the quality of the music programming.

Choice Radio is now a site truly designed for their listeners. Through My Choice Radio, music lovers can choose their own preset channels and vote on every music selection. The listener is then served up a unique play list that mirrors their personal music tastes. These advanced streaming features will soon be joined by the ability to upload one's personal CD library into a custom CD cabinet designed by Choice Radio's strategic partnership with OneBigCD.com --just one more element of “choice" that's available to Choice Radio listeners.

The Choice Radio programmers are also coming out front and personal with audio messages to their listeners and direct links to request songs. Each channel has its own unique personality, similar to terrestrial radio stations, but without getting in the way of the music.

In keeping with their philosophy to provide a finite number of quality music channels Choice Radio will round-out their programming sphere by providing a rotating monthly specialty show, running from the creative “Basses and Drums" to the fun of “Hopelessly Retro". Listeners have plenty of opportunities to give their feedback in the music lounge and in the voting booths. It's here that listeners have the chance to help break new artists that otherwise slip through the cracks.

Choice Radio goes beyond the music. The new site has created a unique environment to discover exciting new content while taking listeners to places in Cyberspace they've yet to travel. The “new" Choice Radio keeps in step to the pulse of the music industry through music charts, breaking news, and “yet to be discovered" talent.

All along the way, the people at Choice Radio listen to their listeners, so that they can more clearly understand what their music lovers want and deliver just that. Judging from listener feedback to date, it's evident that their brand of internet radio is working.