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Bertie
The End of Bertie Big Balls, and the Rise of Independent A&R
Source:
We All Make Music
For the last 30 years, the A&R rep has been an enigma: What do they do? What don't they do?
Today, with the entire industry in flux, there are even more questions: Are they still relevant these days? Were they ever?
A&R reps are most certainly still relevant. What they do and don't do, however, is rapidly evolving.
As Gian Fiero points out in this posting for the blog Business Industry, ...
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