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3 Ways To Identify Your Target Fanbase
Source:
HypeBot
When it comes to finding success with your music, you can't rely on fans coming to you, and instead, have to put the elbow grease to seek them out. Here we develop three essential tactics for finding your target audience before zeroing in on your marketing strategy. Guest post by Angela Mastrogiacomo of TuneCore You got into this industry to feel connected. Maybe you wanted to change the world, or maybe you just wanted a way to creatively express how ...
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How To Geo-Target Your Mailchimp Emails Automatically
Source:
HypeBot
Email lists are an essential marketing resource for artists but keeping them in tip top organizational shape can be next to impossible. That said, segmenting your email list based on geolocation is still something you can make happen, and doing so can do wonders for your open rates. Guest post by Chris Robley of DIY Musician You can still send regionally targeted emails, even if you didn’t collect your fans’ city, state, or zip code information. If you’re like me, ...
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Best Buy Ends CD Sales, Target Demands New Terms
Source:
HypeBot
CD sales fell 18.5% last year, as steaming became the dominant format for more and more U.S. consumers. But this substantial decline could accelerate as Best Buys says it will stop selling all CDs; and Target will reportedly follow suit, unless labels agree to more favorable terms. Best Buy has told labels that it will stop selling CDs in July, Billboard reports. While a fraction of its former self, the once dominate retailer still sold $40 million CDs annually, according ...
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New Kickstarter Alternatives Target Music Crowdfunding
Source:
HypeBot
With the expected signing by President Obama of the JOBS bill containing provisions for crowd investing, a new crop of funding sites are set to emerge. However, for indie musicians the use of crowdfunding sites such as Kickstarter and PledgeMusic will continue to be a more viable approach to project funding and presales. Here are some crowdfunding sites that feature or include musicians that have yet to be covered at Hypebot. To be perfectly frank, in most cases it's probably ...
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Target Consumers in Your Area with All About Jazz
Source:
All About Jazz
Advertise locally All About Jazz's monthly traffic is the highest of all jazz websites and by a wide margin (see Alexa.com). We also reach more jazz enthusiasts locally than most regional websites, blogs and print publications in the United States. The beauty of online advertising A geo-targeted ad campaign can be tracked and monetized and is the wise choice for a modest ad budget. Venues, festivals and presenters can target banner ads and email blasts by country, metropolitan region, U.S. ...
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A Trip to Target: How Digital is Changing Music Retail
Source:
HypeBot
As music sales go further from physical CD's and become all digital, many mass merchandise stores have been cutting down on shelf space and changing their marketing strategies in their music sections. Big stores like Target and Walmart have continued to sell music by partnering with artists and selling exclusive albums with more content or incentives attached. They have also changed the look of some of their music sections in-store. On one of my trips to Target, I noticed something ...
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ASCAP Lawsuits Target 21 Venues in 13 States
Source:
HypeBot
As is does periodically, ASCAP (the American Society of Composers, Authors and Publishers) yesterday filed 21 separate lawsuits against nightclubs, bars and restaurants in 13 states claiming infringement. According to the performing rights society, each establishment refused to obtain a license or pay the fees owed, but continued to perform ASCAP members' music without permission.
A full list of venues:
Establishment, City, State
Law's Lunch & Dinner, Riverside, CA The Vibe, Riverside, CA Mad Dogs & Englishmen, ...read more
Apple Fires at HTC but the Target is Google
Source:
All About Jazz
Apple on Tuesday filed a lawsuit against HTC, alleging that the Taiwanese smartphone maker has violated several patents related to the iPhone hardware and interface. But the salvo is as much a shot across the bow of Google, Apples increasingly competitive rival. We can sit by and watch competitors steal our patented inventions, or we can do something about it, Apple CEO Steve Jobs said in a press release. Weve decided to do something about it. We think competition is ...
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Wynton Marsalis Releases Christmas Album Exclusively Through Target
Source:
Wynton Marsalis Enterprises, Inc.
Wynton Marsalis is back with Christmas Jazz Jam, his first holiday album in 20 years. Marsalis is partnering with Target to exclusively release this holiday essential on October 11th in stores nationwide.
The Pulitzer Prize and Grammy Award-winning musician and composer is joined by his septet for his 78th recording as they breathe new life into Christmas classics. Rooted in the spirit of New Orleans, these new arrangements of holiday standards are injected with down-home soul and swing. Marsalis's trumpet ...
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