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JT HARDING
Music's Streaming Pile Of Garbage [Cortney Harding]
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HypeBot
While variety and competition are typically a good sign in most other industries, the same doesn't seem to hold true in the music industry. An increasing number of not-so-different streaming services are cropping up from companies like Amazon, iHeart, and Pandora, says Cortney Harding. Guest post by music tech strategist Cortney Harding With the torrent of new streaming service announcements in the last few weeks, it’s tempting to imagine Oprah standing in front of music fans, yelling “You get a ...
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Streaming Exclusives Are Done: What Comes Next? [Cortney Harding]
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HypeBot
Although the recent wave of much-loathed platform-exclusive releases seems to be coming to an end, the question still remains of what will come next for streaming platforms and consumers. Guest Post by Cortney Harding on Medium The Verge recently ran a poll of readers, asking them about streaming exclusives in the wake of Lucian Grainge of Universal’s directive to stop the practice. Customer sentiment could not be more clear — the vast majority of those who responded disliked streaming exclusives. The writing ...
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Why Artists Need To Embrace The New 360 Model [Cortney Harding]
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HypeBot
As 2016 shapes up to be a landmark year for VR technology, it's time for artists to begin embracing 360 video technology. The cost of creating such content continues to drop, but the returns continue to increase, as the ways in which fans interact with live content continues to shift. Guest post by music tech consultant Cortney Harding It’s already becoming abundantly clear that 2016 is going to be the year VR starts to break in a big way. Headset prices are falling, Google ...
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Music-Based Social Networks Are Doomed: Here's Why [Cortney Harding]
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HypeBot
In this piece, Cortney Harding looks at the struggles faced by music-based social networks like Crowdmix and Myspace, and why problems with scalability so often doom these networks to failure. By Cortney Harding A few months ago, when “The Music Startup Meltdown” first ran, I singled out Crowdmix and its multi-million dollar raise as a sign that things might not be so bad after all. Well, we’re none of us perfect, are we? In the short period since March, Crowdmix appears ...
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Time To Hit ‘Reset’ On The Streaming Business Model? [Cortney Harding]
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HypeBot
As music streaming services around the world continue to struggle, Cortney Harding looks at the possibility of hitting reset on the whole streaming business model and instead exploring a more direct artist-to-fan experience. By Cortney Harding To say last week wasn’t particularly good for Guvera might be an understatement. The Australian streaming service announced it would seek an $80 million (AUD) IPO, and the response from other Aussie tech bigwigs was swift. That response, unfortunately, came in the form of comments ...
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Embracing Virtual Reality Could Enable Streaming Services To Finally Move Forward [Cortney Harding]
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HypeBot
Rhapsody's recent announcement that it plans to launch a VR app is raising some interesting questions about how VR tech will influence the future of streaming services, and if they'll be able to successfully bring it to a more mainstream audience. Guest post by Cortney Harding A few days ago, streaming service Rhapsody announced it was launching a VR app, with the initial content consisting mostly of performances shot at SXSW. The quality of the performances is fairly solid, and ...
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How Live Music Can Save Itself From Disruption [Cortney Harding]
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HypeBot
While the live music market is strong and getting stronger, it may soon struggle, as increasing numbers of potential concert goers opt for a night in. It's time that the music industry take steps to make live shows more enticing. Guest post by music industry and music tech consultant Cortney Harding The timing for this piece, at first glance, seems odd— live music continues to gather steam and is often cited as the way for artists to monetize in a world where streaming services ...
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Music's Future Is Virtual [Cortney Harding]
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HypeBot
While still in many ways in it's technological infancy, all signs point to virtual reality as being the future of music tech, as the medium opens up a host of marketing opportunities for artists beyond simply replicating the live concert experience. Guest Post by Cortney Harding on RethinkMusic Recently, an expert in VR told me that the format was in its “iPhone 1” moment— a cool gadget embraced by the tech elite but largely shunned by the mainstream consumer due to ...
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2015: Year Of A Million Streaming Services [Cortney Harding]
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HypeBot
While there are a plethora of streaming services currently available, most of which are reasonably well designed and user friendly, none of them seem to have gained enough traction as to become especially profitable, meanwhile the market has become saturated. Guest Post by Cortney Harding on Medium 2015 will go down as the year that Apple, YouTube, and Jay Z all looked at the current music landscape and thought, “You know what the world needs? Another streaming service.” Now, none of these ...
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Our Virtual Panel Looks Back at 2014: Cortney Harding of Muzooka
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HypeBot
Cortney Harding, strategist at Muzooka and co-host of Hypebot.com's Upward Spiral Podcast will be kicking off the 2014 Hypebot.com Year End Virtual Panel. “Much like cab drivers love to whine about Uber when they should be thinking about how to survive when driverless cars hit the road, the Taylor Swift vs Spotify dustup is a short term distraction to a much bigger disruption." Continue reading to hear more from Cortney on what 2014 meant for the music industry. 1) Do ...
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