Creator of Jazz Online/Vella Interactive (produces Tom Scott's Podcast Express among other things).
Joseph Vella has spent the past three decades as a forward thinking force in the digital music space
specialized on content development, marketing strategies, audio and video production, podcasting,
and social media branding. He ventured into the digital world in 1991 with the creation of Jazz
Online, one of the internet’s earliest music sites and the first targeting the jazz audience. With this
groundbreaking enterprise, Vella formed his company, Vella Interactive, and he was called upon to
advise a wide range of record companies and high profile musical artists to develop their earliest
online properties, content and marketing strategies. Today, he continues to evolve his practice in the
digital frontier producing a variety of websites, social branding campaigns, online radio
programming and video content, podcast series including the trend setting works The Beach Boys
(Pet Sounds), John Coltrane (The Traneumentary), the Miles Davis Podcast, Pat Metheny (About
The Music), Motown 50, Stephen Sondheim (The Story So Far), and Yo-Yo Ma (An Intimate Tour
Through the Music). Vella also teaches master classes at NYU focused on digital content production
My Jazz Story
I love jazz because it represents a way of life (an attitude) and transcends one specific music style within the genre.