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Publicist's Guide To All About Jazz

All About Jazz and Jazz Near You provide publicists with a connected set of tools to manage client information, share news, request editorial coverage, promote recordings and performances, and track published coverage.

Whether you represent musicians, record labels, venues or festivals, this guide will help you make the most of our free resources and optional promotional services.

Establish Your Presence

Start by creating or claiming your free publicity firm page. Your page provides a professional presence within All About Jazz and Jazz Near You, bringing together your business information, contact details, website links, published announcements and client coverage.

Your firm may already appear in our Publicity Firm Directory. Search for your business first and claim its existing page. If it isn't listed, you can create a new page.

For an example, visit the Terri Hinte publicity firm page.

As a publicist, you can also help maintain your clients' pages using your own All About Jazz member account. There's no need to create a separate login for each musician or organization you represent.

For Your Musician Clients

• Establish Their Presence

  Create or claim a free musician or band page, update the biography and photographs, add recordings, and maintain relevant links. Our How to Create Your Musician Page guide explains the process.

• Share Client News

  Use our Press Release Distribution Service to announce recordings, tours, performances and other developments.

• Request Editorial Coverage

  Use our free Coverage Request system to contact appropriate AAJ contributors about albums, interviews and other editorial opportunities. Coverage is not guaranteed. We recommend reviewing A Guide to Getting Your Music Reviewed at All About Jazz before submitting.

• Find Appropriate Contributors

  Explore our Staff Directory and Contributors by Genre to identify writers whose musical interests align with your clients.

• Share New Music

  Submit a track for free Song of the Day consideration and introduce listeners to your client's music.

• Explore Additional Opportunities

  Our Musician Toolkit brings together additional resources for promoting recordings, performances and musician profiles.

For Your Venue and Festival Clients

• Maintain Their Listings

  Make sure each venue or festival has an accurate, up-to-date page on Jazz Near You. Search for an existing listing and claim it, or create one if necessary.

• Add Upcoming Performances

  Submit events to Jazz Near You for free using our Event Submission Form. For larger schedules, explore our batch-upload and event-import options. See How to Upload Events to Jazz Near You for guidance.

• Share Announcements

  Use our Press Release Distribution Service to announce festival programs, concert series, venue developments and other news.

• Request Live Coverage

  Use our Coverage Request system to bring festivals, concerts and other performances to the attention of AAJ contributors for editorial consideration.

• Promote Upcoming Events

  Explore our Event Spotlight service and advertising opportunities, including geographically targeted promotions that help connect local audiences with live jazz.

For Your Record Label Clients

• Establish Their Presence

  Create or claim a free record label page to maintain label information, its artist roster and discography, and related coverage. See the Origin Records page for an example.

• Distribute Label News

  Use our Press Release Distribution Service to announce new releases, artist projects and other label developments.

• Request Album Reviews

  Use our free Coverage Request system to contact appropriate contributors about new recordings. Our Music Review Guide explains how to prepare album information and approach writers. You can also browse Contributors by Genre to identify suitable reviewers.

• Share New Music

  Submit tracks for free Song of the Day consideration.

• Spotlight the Label

  Explore Record Label Spotlight, New Album Showcase and Featured Album opportunities to introduce recordings and artists to our jazz-focused audience.

Track Your Clients' Coverage

Keeping track of published articles, reviews, interviews and announcements is an important part of representing your clients. All About Jazz provides resources to help publicists locate and monitor relevant coverage.

Visit Tracking Client Coverage at All About Jazz for guidance on following your clients' activity across the platform.

A Word About Editorial Independence

All About Jazz maintains a clear distinction between editorial coverage and paid promotional services. Our contributors independently determine what they cover based on their musical interests, editorial judgment and availability.

We do not charge for album reviews, and purchasing advertising or promotional services does not influence editorial decisions or guarantee coverage.

We encourage publicists to use our free tools, explore our promotional options where appropriate, and approach contributors with relevant, well-prepared requests.