Indie Label Asthmatic Kitty to Amazon: Sufjan Stevens is "Worth More Than the Cost of a Latte"


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(UPDATED) Some record labels would be happy that Amazon was going to give a deep discount on their hot new release.  In fact, Amazon usually absorbs losses incurred by any below wholesale pricing. But indie label Asthmatic Kitty was worried that Amazon's low pre-sale price for their Sufjan Stevens release and the creations of other hardworking artists is at risk of being undervalued.

“A low price will introduce a lot of people to Sufjan's music and to this wonderful album. For that, we're grateful," wrote the label in a email to fans. “But we also feel like the work that our artists produce is worth more than a cost of a latte... We personally feel that physical products like EPs should sell for around $7 and full-length CDs for around $10-12. We think digital EPs should sell for around $5 and full-length digital albums for something like $8."

Then the email pointed fans to retailers selling the release at higher prices than Amazon.

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