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Greyfade

Greyfade (https://www.greyfade.com) is a music label and publisher that takes as its basic premise the idea of a music release as a complete conceptual universe, integrating sound, compositional architecture, visual design, and text into a single object worthy of sustained engagement.Founded in 2019 by Joseph Branciforte, the label’s roster includes artists exploring procedural composition, acoustic & electronic minimalism, alternative tuning systems, and custom technological frameworks for composition and performance.In 2024, Greyfade introduced a new music release format called FOLIO—a 6.5 x 8” linen hardcover book with included digital music download—that seeks to answer the question: why release music in physical form today? Equal parts album release, critical text, making-of narrative, study score, and collectible art object, the FOLIO format represents a renewal of Greyfade’s commitment to the continued relevance of both thoughtfully designed physical objects and high-resolution digital music, bringing greater context and depth to the label’s most ambitious musical projects.

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Greyfade invites deep and sustained attention to the intersection of procedural composition, minimalism, and improvisation—with meticulous design and production standards that match the quality, originality and restraint of the music. —THE WIRE

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