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Marco Carola

Born in Naples on February 7, 1975, Marco Carola has emerged in the last four years as one of the city's most influential exponents of Techno and electronic music. Growing up in the Neapolitan sunshine, by the age of 13 he got behind the skins of his first drum kit which he played for several years before ultimately being addicted to buying and playing records. In 1990, when the Italian House scene was enjoying its golden age alongside the madness of Acid House, Carola`s drum kit was rapidly replaced by a two record player set and a mixer whereupon he practised the art of mixing and learned how to dj to House music's new dancefloor rhythm. Together with like-minded friends, such as Gaetano Parisio, Davide Squillace, Random Noize, and other Neapolitan clubbers and DJs who were eagerly looking for something new in club music, the transition towards Techno for Carola began in 1993. With the golden age of the Italo-House movement coming to an end Techno offered a complete new vision of possibilities. Creating and experimenting with new and exciting sounds. Around this time Marco Carola also started to think about building a studio in order to express his personal vision of Techno music. His ability to mix music and his emerging studio talent encouraged many artists to record at his studio. Between his many more House oriented releases at this time he even managed to produce a 12" for the highly respected MAW (Masters at Work) imprint. Carola soon found the creative limitations of recording for other people`s labels too restrictive for his own creative output and in 1996 he set about producing material for a new, dynamic sound destined to be released on his very own label. Design Music became the first Italian label focussing purely on Techno music, bursting out of Naples with his own Man Train 12" as the inaugural release. Quickly garnering support from Techno DJs worldwide, Carola`s sound seemed to immediately slot somewhere between Surgeon`s dynamic syncopation, Lost`s cavernous walls of sound, and Blueprint`s hi-fidelity. The label now acts as one of the main lifelines for fresh Techno music from Italy and most notably Naples with new up and coming artists like Gaetek and Random Noize releasing under the Design banner. After Design, Carola founded his 1000 imprint in 1998 in order to produce ultra-fresh DJ music which he could test on his ever expanding international gigging schedule.

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