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5 Ways To Build Relationships With Bloggers, Journalists
Source:
HypeBot
Inundated as they are with pitches, music, and countless musicians trying to capture their attention, the idea of developing a meaningful relationship with music bloggers or journalists may seem like an unrealistic goal, and while it is challenging, there are few practices that can increase your odds of connecting with music journalists on a more meaningful level. Guest post by Hugh McIntyre of the Symphonic Blog Bloggers and music journalists receive hundreds of pitches per day, they listen to an ...
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Why Blogging Is Still A Powerful Tool For Musicians
Source:
HypeBot
As an indie musician, creating a blog may not be on the top of your priority list, writes Dave Kusek of the New Artists Model. But, a blog can actually be an incredibly powerful tool in your promotional mix! Let’s take a look at just how versatile a blog can be. Above all, your blog is a publishing platform that will let you serve your audience with frequent and regular content to tell your story, showcase your music, and expand ...
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Want Press? Make It Easy for Journalists and Bloggers to Write About You
Source:
HypeBot
Musicians' websites, despite the relative ease in coming up with a list of what they should have and what they should do, are a weird hybrid when you step back and look at who's being served. Musicians and the folks working with them on websites really need to create something that serves the musician, the fans, the press, booking agents, sponsors and maybe even your enemies. For this post I want to look only at the needs of the press ...
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Is Vlogging the Future of Music Marketing?
Source:
HypeBot
By Musician and Marketing Consultant Solveig Whittle (@shadesofsolveig). Vlogging is an increasingly popular communication medium, and I think it's a largely underutilized way for indie musicians to communicate with fans, perform live, do interviews, build their YouTube subscribers, and share information about themselves and their lives. Musicians might even find it an unexpected source of additional income. What is vlogging, you may ask? Vlogging is a contraction of the phrase video blogging." Vlogging is what happens when you publish regular, ...
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The Tools of Music Fan Engagement [part 1]: Blogging
Source:
HypeBot
In a previous post I spoke about developing a strategy for fan engagement. One of the best tools that we encourage Bandzoogle members to use to engage with their fans is a blog. A blog is essentially a web log, an online journal where you can post entries and where your fans can leave comments. Blog posts can be used to announce news (album, tour, etc.), document experiences (recording, touring, etc.), or offer anecdotes from your personal life (passions outside ...
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"Social Media is Bullshit" and Blogging is Evil: Books for the Social Media Hater
Source:
HypeBot
Sick of all this nonsense everybody keeps yelling in your ear about social media marketing while you're busy tuning your guitar? Wondering what the heck becoming a better typist and learning to write in 117 word sentences has to do with being a great musician? Well you're in luck because we have not just one but two vicious assaults on the concept of social media for your consideration. I received review copies of both Ryan Holiday's Trust Me, I'm Lying: ...
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Augusta Read Thomas, Daniel Kellogg Named As Guest Composers For The 2013 Mizzou International Composers Festival
Source:
Dean Minderman
Columbia, MO – Continuing its emerging tradition of pairing an acknowledged master and a rising star, the Mizzou New Music Initiative has named Augusta Read Thomas and Daniel Kellogg as guest composers for the 2013 Mizzou International Composers Festival (MICF). Formerly known as the Mizzou New Music Summer Festival, the MICF will be held from Monday, July 22, 2013 through Saturday, July 27 on the campus of the University of Missouri. As in the past, the 2013 Festival will feature ...
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Promote Your Live Music Events with Epilogger
Source:
HypeBot
Having easily accessible archives of past concerts, including social media conversations, is a great way to let old fans reminisce and new fans catch the bug. Epilogger is emerging as a new service that provides easily accessible archives of events, including concerts and festivals, as recorded in social media. Event organizers can claim events and Epilogger plans on providing additional event-related services. Definitely a new service worth watching. A variety of web services have addressed social media and events from ...
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Drowned in Sound Founder Sean Adams: 'The Slow Death of MP3 Blogging'
Source:
HypeBot
Guest post by Eliot Van Buskirk of Evolver.fm. MP3 bloggers were the revolutionaries of music criticism, taking on established outlets like Rolling Stone and Spin by being faster, cooler, and more musical -- in that they could embed what they were talking about. Readers could hear it for themselves as they read the blog, rather than looking for it on Napster or waiting for a trip to the record store. If writing about music is like dancing about architecture," as ...
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Blogger Criticizes Artists for Making Money; Tunecore CEO Jeff Price Responds
Source:
HypeBot
TuneCore CEO Jeff Price responds: Before I say another word, yes, I know I'm rising to the bait. I know this response means more eyeballs for Digital Music Newsa semi-legitimate music industry blog that tends to be sensational to drive eyeballs. I know that Paul Resnikoff's constant personal attacks on TuneCore and me are a goad and good for his web traffic. Okay, sometimes the only way to refute a gambit is to accept it. If this means more people ...
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