Fitness Forever

2006 Carlos Velderrama, the producer, composer, ex-underwear model, arranger and multi-instrumentalist (and one of the worst dancers and singers in the music industry), founds FITNESS FOREVER in Naples (Italy) soon after realizing that love is not forever. That's why, unfortunately, he couldn't call the band LOVE FOREVER. Shortly after, in the waiting room of the "help center for unemployed ex-models", he met the rest of the people who would become his band mates: "Big Tony" Fresa: orchestra director, who plays the keyboards and the piano in his free time (he is currently in shape) Scialdone: bass player and guitar genius, still not in shape. Almost 20 years ago the famous power-pop group THE KNACK wrote a song about him, and it was a huge hit! It was called “My Scialdona". Paster: gorgeous lady and singer, "we think that a modern pop band absolutely needs a pretty female singer who can later leave the group for a solo career like Gwen Stefani or Nina Persson did". All the members of FITNESS FOREVER were involved, at the time, in other musical projects: Carlos was playing surf-rock with THE PREACHERS, sixties styled psychedelic indie pop with VALDERRAMA 5, hard-rock, hip hop and cruise music with THE GOONIES and shoegaze with SEA DWELLER. "Big Tony", electro-tango with KANTANGO, jazz with his FRESA TRIO, techno music and one of the most solicited session keyboard and Fender Rhodes musicians for concerts in Italy. "My Scialdone" is a progressive rock maniac from the 70's, so for years he has been playing in progressive bands like GARDENWALL and CONTROTEMPO. He's also a band member of Inigo (an incredible sunshine pop composer) and Marzouk (rai pop). Paster has never sung before, except in the shower. She works as a web designer, draws, makes jewellery that nobody in the world would ever wear and speaks Japanese very well. 2007 After recording the promo "Marmalade Gomelsky", they're signed by EMI. The quickly record the single "Mondo Fitness" (only available on iTunes, and downloaded twice by Carlos' aunt, Rosa) and they begin the recording of their ultra-ambitious first album (which is ultimately called "Personal Train"), which takes them almost a year, due to the quantity of arrangements and orchestrations it contains (but above all, "because Carlos doesn't play very well!"). The album is recorded by the very Luigi Scialdone and "Big Tony" Fresa. 2008 After their relationship with EMI didn't work out very well, Elefant Records signs them and will be who releases their debut album, "PERSONAL TRAIN", an album that will be a musical tribute to their beloved country...

They have this to say on the subject: “Nowadays, things aren't going very well, but there was a time when people went on vacation for a whole month in the summer, they made a ton of super fun B movies, and, ultimately, people were happier. Italy was also the home of marvelous pop music in the seventies and eighties. This is an inheritance that can't be lost or erased... what we've done is take this music from the subconscious of our happy inner children, and record it following the examples of Italian and international pop geniuses. Our album will remind you that you deserve to be happy, and that you deserve to listen to pretty music. Our pop is made with love, so "Love Forever, for all of you.” 2009 In January their debut album, "Personal Train" is released, an album with such incredible songs as "Probablemente", "Se Come Te" or "Bacharach", which explore diverse parts of pop, passing through sunshine pop, orchestral pop, or small brushes of bubblegum. The album has a precious and fun photo of the group on the cover, taken by Anna Di Prospero, one of the photographers Elefant admires most (also responsible for, among other things, the recently released single cover photo of AU REVOIR SIMONE and all of the promo photos of FITNESS FOREVER. Over the first few months of the year they stage a mini-tour to present their album “Personal Train” in several Italian cities (Rome, Naples and Lecce). In April Anna Di Prospero and Fabio La Starza direct the Video-clip of the song "Bacharach”, very Italian and totally in tune with the song and the band. In June, FITNESS FOREVER performs for the first time in Spain in the Indyspensable Festival in Madrid, on the day the festival is dedicated to Elefant Records for its 20th anniversary. The next day they hold an intimate gig in Siroco, sharing the stage with the Spanish group CORAZÓN. In July FITNESS FOREVER performs at the Indietracks Festival in England. In August Anna Di Prospero and Fabio La Starza direct another video-clip for the group. This time the song in question is the fun summer tune “Vacanze a Settembre". The song “Albertone” is included in the Spanish film "Yo, también” (Me, too), as well as in the film’s soundtrack. 2010 Nowadays, after the release of Mondo Fitness E.P. on Elefant Records, Fitness Forever is trying hard to become an awsome live band and is working on their new album...who knows what comes next.. <3 New album "Tonight" out September 29th, 2017 on Elefant Records
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