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Why Musicians Should Think More B2B, Less About B2C
Source:
HypeBot
In this piece, Bobby Owsinski explains why, in the new music economy, artists need to think more about Business to Business transactions instead of just focusing on Business to Consumer transactions. Guest post by Bobby Owsinski of Music 3.0 You might be wondering about the title and that’s because it contains some popular business-speak, so let me translate – B2B means “business to business” and B2C means “business to consumer.” This really relates to artists and bands, but also to ...
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B2B Marketing Insights from the New Music Seminar
Source:
HypeBot
By Jamie Sandler, an awarded Digital Marketing and PR consultant. More atjasminesandler.com. With the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless opportunities for B2B marketers in the digital music space. As I kept hearing the word “engagement" in relation to content marketing and social media across B2B marketing conferences including ClickZ Live, B2B networking events, and B2B client conversations this year, I took it upon myself to give B2B marketers an insiders' ...
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Neurotic Media Deploys New B2B Marketing Tools
Source:
HypeBot
Neurotic Media, a tech-enabled distribution service, has expanded its platform features with the addition of marketing services for its record label clients. They can now use features like “album pre-order with instant gratification" or “deluxe album" tools to promote new releases at MP3 retailers. Brands can use the new “animated feature controls" in their to display new releases. This may be the first time features like this have been available in the BSB space; they should allow labels to be ...
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