A marketing communications specialist based in Studio City, CA and owner of The B Company
For the last twelve years, she has provided excellence in marketing and public relations for her entertainment, lifestyle, fashion and non-profit clients. Beth has a lifelong history of social activism, which she dovetails with her current business approach to serving artists and companies producing positive and transformational entertainment.
Prior to founding The B Company, Beth headed the Strategic Promotions department for Warner Music Group, Inc., where she created and managed corporate partnerships and integrated strategic promotions for the company’s Atlantic, Elektra, Lava, Maverick, Warner Bros./Reprise, Warner Nashville, WEA Latina, Nonesuch and Rhino Record labels, as well as, its TimeWarner sister companies. She enjoyed the opportunity to serve artists as renowned as Ray Charles, The Eagles, Sugar Ray, Rob Thomas, Brandy, Barenaked Ladies, Third Eye Blind and Linkin Park, as well as established artists like Brad Mehldau, Norman Brown, Michael Buble', Blake Shelton, Faith Hill, Natalie Merchant and more. During her six years at WMG, Beth gained a reputation for initiating and maintaining strong relationships by listening carefully and producing successful partnership marketing campaigns. She managed the company’s multi-million dollar alliance with General Motors (Led Zepplin/Cadillac) and developed corporate relationships with other automotive and Fortune 500 companies including Philips, Nestle and Revlon and more. In addition, she created several cross-divisional, multi-media TV/Cable opportunities that spawned significant promotional benefits for all parties, including AOL, Warner Bros., New Line, The WB!, Turner Broadcasting, and Time Inc.
And here's a little about The B Company:
The B Company is a boutique PR & Marketing firm based in Los Angeles, serving a global roster of entertainment and media companies. We are dedicated to working with business clients, artists, authors, partners and fellow promotional companies who share our positive vision and values. Our niche specialty is in promoting New Age, World and Contemporary Instrumental music.
In this cyber-age of cookie-cutter campaigning, Beth and her team pride themselves on working closely with clients to develop effective campaigns custom tailored to their goals, whether it be branding, new product release, team-building, touring, sponsorships or special products. The company works with many Grammy-nominated clients and ZMR Award winners; current and recent clients include Al Conti, Arun Shenoy, Danny Wright, Roger Davidson, Will Ackerman, Fiona Joy, AOMUSIC, Steven Halpern, Tron Syversen, Jennifer DeFrayne, Lia Scallon, Suzanne Doucet, Ann Licater, Ricky Kej, Bobby Susser, and Ola Gjeilo among others. As a part of our unique approach, we help to coordinate your entire team’s efforts for a truly holistic and effective campaign that gives you the very most buzz for the buck!
Beth Ann Hilton founded The B Company in 2002, following several years developing and managing the Strategic Promotions department for Warner Music Group, working across all of the labels and divisions, encompassing PR, New Media, Sponsorship, and TV/Film licensing. Originally dedicated to Partnership Marketing, we’ve generated positive marketing results for myriad record companies, managers and indie artists including Nettwerk Records, MovieTunes, SHOUT! Factory, NonProfit Music, Orange Peal Records, AO Music and Shadowside Music, pairing them with partners such as MySpace.com, NASCAR, IMAX, YouthAIDS, TVDesktop, AOL.com, HavServe and Spa Buzz.
In 2006, The B Company expanded to include a broader scope of publicity, content creation, online marketing, social media, and publishing services. By 2010, it became clear that her goal of creating a hive of positive and like-minded clients and artists would result in cross-pollination and productive collaboration between artists, clients and partners.
In 2014, we added more flexible and affordable publicity, consulting and coaching services aimed at filling a range of popular client needs missing in the current marketplace. Please see our Services page for more details...and enjoy the Music Player on our Content page while you are visiting!