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SublimeVideo Hopes to Simplify HTML5 Web Video

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Flash might not be disappearing overnight, but theres no denying that HTML5 is gaining momentum every day, particularly when it comes to web video.

YouTube and Vimeo both recently announced support for browser-native video through HTML5, joining other, smaller web video sites that already supported HTML5.

But while HTML5 video is here, it isnt quite ready for prime time. There are the codec issues, but even without considering those, the unfortunate fact is that even just watching HTML5 video isnt as nice as it is with Flash. Full-screen support isnt universal, some browsers autoplay video while some dont, and the players themselves lack features youll find in most Flash video players.

In short, the experience of HTML5 video hasnt quite caught up to the promise. Thats where SublimeVideo hopes to come in and sharpen the picture. SublimeVideo is a software product from Swiss startup Jilion. The company wants to create a uniform, cross-browser, multiple-codec compatible, HTML5 video-embedding solution.

As we mentioned in our Flash-isnt-dead-yet piece, smart web developers are going to use both HTML5 and Flash for some time and thats exactly what SublimeVideo plans to do.

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