Stretch: Interactive Holograms
I realized fairly early on with The Stretch Movement that no one would care unless we offered something truly revolutionary and unique. Simply rebranding or renaming what we already had essentially changes nothing. We needed to move away from the what jazz is in the traditional sense and avoid the baggage of that word as well, if we had any shot at actually reaching larger crowds of people. I also realized that we needed something that was uniquely our own; something that I could own and protect. In my last articles I briefly alluded to the tech world being a key to our future success. While writing the last article I had been asking myself the question: "If I was to be transported 100 years into the future, what would music performance look like" To me the answer was obvious: Interactive holograms:
So I disappeared to start Stretch Tech LLC and pursue patents on the invention. Unfortunately, pursuing those types of patents requires secrecy hence my absence. It took me and my friend and co-founder Jamaal Sawyer two years to get those patents on our invention as well as build and develop the software needed to be able to make the system work. Finally we are nearing completion of both the software and the hardware development and will be able to launch in the first half of 2014.
The first step we took was to see what other inventions were currently on the market that would allow on-stage performers to interact with holograms. While true volumetric holograms are still some years away, the best looking current ones available are the 'Pepper's ghost' holograms. These use a projector and a series of screens that allow the hologram to appear on stage. This technology first made headlines in 2012 when Tupac was 'resurrected' to perform at The Coachella Festival. The flaw in the 'Pepper's ghost' hologram is that performers on stage can't see it from on-stage, which makes it fairly difficult if not impossible for them to interact with it. My initial idea was to play my saxophone on stage and to have butterflies appear and fly from the bell. So the thought was; if we can't see the holograms, maybe we need the holograms to somehow see us.