When Live Nation announced they would be launching their own ticketing initiative, many in the industry thought that would mean the end of Ticketmaster.
Instead, Ticketmaster struck back by buying an interest in Front Line Management, essentially putting them in competition with Live Nation not just for concert ticketing but also for album sales, downloads and merchandising opportunities.
Its a seismic shift, in terms of whats occurring with the retail of tickets. But its far bigger than that. Its going to develop into a seismic shift in the selling of music.
Jim Guerinot manager of Nine Inch Nails and Gwen Stefani.
Click below for more on the war in the industry that will likely determine the future of how fans get to hear and see their favorite bands.
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