Take Five UK Edition X
February 9 -14, 2015
Nestled in the heart of the Kent countryside is Bore Place, an organic farm that dates to the seventeenth century. Here, the mobile phone signal is unreliable and internet connection is dickey at best. The only sound is the tenor and baritone lowing of cows. It's the perfect place to plonk eight young jazz/improvising musicians for a week.
The musicians in question aren't here to detox though. After all, hedonism among hard-working jazz musicians is largelylike smoke-filled black and white jazz photographsa thing of the past. Nor are they here to get their chops together, despite music being an important component of the six-day residency.
The overarching purpose of the Take Five UK program run by Serious, the UK's largest producer of jazz, world and international contemporary music is another. "The main idea," says Serious' Associate Director Martel Ollerenshaw, "is to demystify the business side of jazz."
The money side of jazz is one that many jazz musicians are uncomfortable with and often, by their own admission, inept at. This may have a lot to do with the by now deeply rooted notions held in many quarters that jazz is art and not commerce. As the recent selling of Paul Gaugin's oil painting When Will You Marry? (1892) for $300 million emphatically underlines, art can be very
big business indeed. Jazz: A Serious Business
It would be disingenuous to ignore jazz's relationship with daily commerce. "Even though, unlike pop, jazz is considered a non-commercial music it doesn't mean money is not involved," says Ollerenshaw. "It's most definitely involved." Though impossible to estimate with any accuracy, the jazz industry generates colossal sums of money.
The staging and promotion of the Montreal International Jazz Festival, for example -the artists' fees involved, tickets sales, transport and accommodation, food and beverage, merchandising and so on, moves many millions of dollars. Multiply that by the thousands of jazz festivals around the world, add the huge number of live venues of all shapes and sizes that promote jazz globally every night and the hundreds of institutions offering jazz courses to aspiring musicians and a rough figure begins to emerge. Jazz in the twenty first century is a billion dollar industry.
Admittedly jazz can't hold a candle to pop, rock or hip-hop when it comes to record sales, but if jazz musicians weren't concerned on some
level with money then why would they go to the considerable trouble of making CDs in the first place? Or play gigs to a paying public? Or apply for funding?
Commercial success in jazz is often equated with "selling out" or associated with "inferior" music. However, Dave Brubeck
, Ahmad Jamal
, Charles Lloyd
and Miles Davis
all enjoyed million-sellers without compromising their artistic integrity.
Few young jazz musicians pursue a career in the music expecting to emulate such success stories but at the very least to make a dignified living is surely the goal of the majority.
A common denominator linking the eight musicians participating in the tenth edition of Take Five UK is ambition; all without exception talk of their desire to play the main stage at major festivals, to receive commissions to compose, to lead their own bands on international tours and to record their original music consistently.
Realizing such aims entails a multitude of considerations beyond the music-making process itself: "You need to be good at everything," says singer Lauren Kinsella
, whose striking originality is apparent on releases such as All This Talk About
(WideEar Records, 2012), My Guess
(Diatribe Records, 2012) and Blue Eyed Hawk's Under The Moon
(Edition |Records, 2014). "Rehearsals, meetings, gigging, and marketingit's endless," says the London-based Irish artist.
Self-promotion, financial management, planning and the development of inter-personal skills are of paramount importance for all ambitious jazz/improvising musicians. To that end, the Take Five UK residency at Bore Place offers the eight musicians a rare opportunity to connect with a wide cross-section of experts involved in all aspects of the music business. Panels Of Experts
The number and quality of guest speakers around which Take Five UK's programme revolves is truly impressive.
Day one offers Q&A sessions with Scott Cohen, founder of The Orchard, the world's largest digital distribution company; Deborah King, Director of the creative music organization Brighter Sound, which produces events and commissions; Ben Mandelson, producer and co-founder of WOMEX the world's largest world music trade fair/showcase event; David Porter, Director of Creative Arts Promotion and the Hull Jazz Festival; Roger Wright, Chief Executive of Aldeburgh Music and former Controller of BBC Radio 3.
On day two, the Q&A sessions involve Mike Bartlett, Director of April Seven Music Ltd., a marketing, management and consultancy company; Paulette Long, publisher at Westbury Music and PR specialist; Simon Frith, Tovey Professor of Music, University of Edinburgh, author and renowned music journalist; Piers Mason, Associate Director of Communications at Serious and marketing expert; Vanessa Reed, Executive Director of PRS for Music Foundation, the UK's leading charitable funder of music; Peggy Sutton, Producer of the influential radio programme Jazz on 3, which emanates from the independent production company Somethin' Else.
And if the eight musicans' brains aren't yet going into meltdown, day three serves up even more food for thought from Frank Bolder, Program Manager for the North Sea Jazz Festival and music venue Lantaren Venster; Simon Drake, Director of the award-winning Naim Label Group; Miles Evans, Head of Media Relations at Serpentine Galleries; Ameila Ideh, founder of Put Me On It, a communications consultancy; Graeme Leak, an independent composer, performer and musical director.
On the final full day of the program the lone guest speaker is James Hannam, Senior Grants Manager at PRS for Music Foundation, though Ollerenshaw herself conducts a post-lunch session on budgeting. All told it's an intense week, by any yardstick.
Serious leaves no stone unturned in its bid to sharpen the career focus of the eight musicans. It's what sets Take Five UK apart from numerous other schemes that are perhaps more geared to musical creativity and skills development.
"Most of the musicians who come to Take Five UK don't need that sort of skills development," explains Ollerenshaw, "because, usually, they've been through a university course and they're very highly skilled."