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How To Bring Millennials to Jazz

Read "How To Bring Millennials to Jazz" reviewed by Jeff Fitzgerald, Genius

Fifty-two Augusts ago this year, Your Own Personal Genius was born to a pair of West Virginia hillbillies squarely at the onset of what would become known several decades later as Generation X. True to form, I have long embodied that curious mix of ennui and incredulity for which we Gen Xers are known. I have ...

NEWS: MUSIC INDUSTRY

Music Business Is Being Re-Defined By Generation Z

Music Business Is Being Re-Defined By Generation Z

While for years millennials were the target demographic of most music business marketing, Generation Z has since risen up as the primary stakeholder in the contemporary marketplace, which is in turn reshaping how artists, labels, and companies market themselves. Guest post by Alyssa Golden of the Berklee College Of Music- Music Business Journal Introduction Consumer commerce has long emphasized ...

NEWS: TRENDS

In A Seismic Shift, More Of Gen Z Get Their Music From Spotify Than YouTube [MARK MULLIGAN]

In A Seismic Shift, More Of Gen Z Get Their Music From Spotify Than YouTube [MARK MULLIGAN]

The common wisdom for the last few years is that teens use YouTube as their primary conduit for music discovery and consumption. But Mark Mulligan and the MIDIA research team took a deep dive into new data and found a seismic shift underway. By Mark Mulligan of entertainment industry analysts MIDIA It is still common to hear people talk ...