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How To Bring Millennials to Jazz

Read "How To Bring Millennials to Jazz" reviewed by Jeff Fitzgerald, Genius

Fifty-two Augusts ago this year, Your Own Personal Genius was born to a pair of West Virginia hillbillies squarely at the onset of what would become known several decades later as Generation X. True to form, I have long embodied that curious mix of ennui and incredulity for which we Gen Xers are known. I have ...

NEWS: MUSIC INDUSTRY

Music Business Is Being Re-Defined By Generation Z

Music Business Is Being Re-Defined By Generation Z

While for years millennials were the target demographic of most music business marketing, Generation Z has since risen up as the primary stakeholder in the contemporary marketplace, which is in turn reshaping how artists, labels, and companies market themselves. Guest post by Alyssa Golden of the Berklee College Of Music- Music Business Journal Introduction Consumer commerce has long emphasized ...

NEWS: TRENDS

3 New Statistics About Millennials’ Live Music Tastes

3 New Statistics About Millennials’ Live Music Tastes

A new slew of research is out on millennials' live music preferences, showing that they both are attending festivals more often and for a broader variety of reasons, including the need to engage with a community and support artists they feel are affecting positive social change. Guest post by Rachel Grate of Eventbrite Millennial attendance of music festivals ...

NEWS: TRENDS

How Musicians, Labels Can Take Advantage Of Key Digital Trends

How Musicians, Labels Can Take Advantage Of Key Digital Trends

In looking at how businesses are being changed by digital platforms, music is no exception. Here we examine how consumer expectations, participations and changing demographics will all impact the music industry moving forward. Guest post by Michelle Aguilar of the TuneCore Blog It is probably no surprise that businesses are being transformed by digital platforms such as Facebook. ...