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Content by tag "AAJ Staff"
How To Spend Less, But Sell More Tickets
While every artist and promotor wants sold out shows, pouring endless amounts of money into every aspect of marketing isn't usually an option for the typical musician. This piece looks at how to budget your money effectively in order get the greatest return on every marketing dollar spent.
Guest post by Katie Sawyer of Eventbrite
If you’re like 91% ...
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YouTube Exands Merch Sales, Channels To More Creators
YouTube CEO Susan Wojcicki has shared an update that focuses on the streamer's top five priorities for 2018. At least three of the updates are great news for musicians and other creators.
Merchandise Sales- The threshold for eligible U.S.-based channels has been lowered from 100,000 to just 10,000 subscribers. YouTube hinted that number may go even lower. It ...
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StLJN Saturday Video Showcase: Spotlight on No BS! Brass Band
This week, let's take a look at some videos featuring the No BS! Brass Band, who are returning to St. Louis to perform on Wednesday, August 1 at the Old Rock House.
Coming out of Richmond, Virginia, the NBBB offers their own take on the classic New Orleans brass band tradition, adapting popular contemporary tunes from a ...
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10 Future Music Business Jobs
As with so many industries, advancements in tech are quickly changing and reshaping the music business in several significant ways, with new jobs emerging all the time. Here we look at ten different music business jobs of the future.
Guest post by Bobby Owsinski of Music 3.0
The music business is evolving just like any other forward looking ...
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8 Free Online Resources To Create An Album Cover
After you've dumped blood, sweat, and tears into recording and mixing an album, there still remains the final step of creating album artwork. While this element of the process may not be one artists want to sink a lot of time or energy into, these eight online resources can help musicians pull together cover art with ...
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Bringing Together Tour, Radio, Fan-Targeted Advertising [CASE STUDY: Nathaniel Rateliff]
In this piece we look at commercial experiment of sorts, in which Concord Music utilized a triple-headed geo-specific marketing strategy to maximize listener consumption of one of its artists.
via the American Association of Independent Music
How Concord utilized found.ee to build geo-specific remarketing audiences aligning tour and radio support, coupled with audio advertising (iHeartRadio, Spotify), to increase ...
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3 Social Scenarios That Make An Artist Website More Important Than Ever
While many artists may be tempted to rely solely on their social media channels to connect with fans, and forego a website entirely, this strategy can backfire in a number of ways. Here we look at why have a dedicated website can be critical to an artist's success.
Guest post by Bobby Owsinski of Music 3.0
Many artists ...
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Essential Artist One-Sheet Checklist
For artists and bands, the single page overview of your band/music that is your one-sheet can be your ticket to selling your performance. Here we look at some of the must-haves to be included in such a document.
Guest post by Garrett Gomez of Repost
For those unfamiliar, a one-sheet is a one page overview of your band and/or music. ...
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Finding The Balance Between Creativity And Business
As a musician in today’s industry, you often have to wear multiple hats.
Of course you play the role of the creative- writing, experimenting, playing, practicing, and creating are part of your core being, coming to you almost as easily as breathing.
But there’s another hat- the business hat. More and more musicians are coming to terms with ...
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Showcase
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Encontros - Orquestra... by Antonio Adolfo
Story of the Day
I love jazz because it eliminates distractions from everyday life and it SOUNDS good. I was first exposed to jazz by hearing a Clifford Brown record at the age of 12.
By James E Scalise
Member since: 2009
