Marketing and Communications Consultant for various Media Brands
Gary is a corporate consultant leveraging the worlds of entertainment and social media. He is currently finishing a transmedia novel set in the magazine industry and divides his time between Manhattan and his farm in Bucks County PA.
He'd be thrilled if you followed him on Twitter @vanityman
Recently the Chief Marketing Officer of Wenner Media (Rolling Stone, rollingstone.com, Us Weekly, usmagazine.com, Men's Journal) he was employed there from 1999-2009. While at Wenner, he led a cross-functional team engaged in corporate communications, digital services, advertising sales, research, creative services, retail promotions, event marketing, and global licensing.
Highlights include: conversion of Us Weekly from a monthly magazine; developing and launching usmagazine.com (business and marketing strategy), serving as Executive Producer of "I'm From Rolling Stone" (a weekly reality show on MTV); and providing marketing strategy for rollingstone.com and 15 International editions of Rolling Stone.
Prior to Wenner Mr Armstrong worked at Conde Nast Publications from 1988-1999, as a marketing executive with brands such as Vanity Fair, Glamour, Details and Mademoiselle.