Jazz Articles about Louis Prima

Louis Prima: Jump Jive and Wail: The Essential Louis Prima

by David Rickert
December 6, 2007

It's likely that Louis Prima would have faded into obscurity if not for the Gap ad that featured young, khaki-wearing twenty-somethings swing dancing to “Jump, Jive, and Wail. That ad appeared at the height of the nineties swing revival and brought the song back into circulation, appearing on several swing compilations designed to make a quick buck. Now that the craze is over, Prima still isn't held in as high esteem as Frank Sinatra or even Dean Martin, yet his ...