Real and Sprint Partner on Mobile Music Storefront


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RealNetworks has announced an agreement to streamline the music offerings (ringtones, ringbacks and full-track music) available on Sprint phones into a unified user-friendly digital music storefront. The mobile store will open later this year.

Real will leverage its end-to-end Media Entertainment Platform to manage, administer, market and deliver Sprint's digital music content. Through 86 mobile operators in 48 countries worldwide Real already offers 900 million subscribers mobile services including music; video, personalization; and messaging.
“Sprint has always demonstrated a dedication to providing its customers with convenience and choice in accessing the content they want on their phones," said Vern Poyner, senior vice president, technology products and solutions, RealNetworks. “Our Media Entertainment Platform will extend the integrated, user-friendly experience that Sprint offers, providing subscribers with a convenient choice in how they access music on the go."

“Sprint is committed to allowing our customers easy access to the applications, services and features they want most on their Sprint devices," said Len Barlik, vice president, wireless and wireline services, Sprint. “This relationship with RealNetworks allows us to give Sprint customers an easy-to-use option to find, purchase and manage the music-related content they want on their phones in a more convenient, intuitive way."

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